Darlene Franklin

Darlene Franklin

Hello, it’s Darlene Franklin (http://darlenefranklinwrites.com/) again! I enter the marketing arena with some fear and trembling, since I sit at the knees of people are masters of the craft, such as my publisher, Cindy Hickey. But I also know that I do more social media marketing than many other indie published authors. So . . .I share what I’ve learned by trial and error. Something is working right.

A popular and fun use of Facebook is a “party.” I’m not discussing how to hold the party today, but what next? How can you utilize the momentum from the party? Read More →

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dhfHi everyone! This is Darlene Franklin (http://darlenefranklinwrites.com/) in my first ever Marketing post for CAN.

Do you ever wonder how to inspire interest in an older title? One that I’ve used with some success is finding unusual holidays. Of course we can use major, federal or Hallmark holidays, but for almost every book you can find a matching holiday. Consider the holidays between now and Christmas:

  • MacIntosh Apple Day (Oct 3): Perfect for An Apple for Christmas, since the hero owns an apple orchard and is named “Mac”Intosh Cortland
  • German American Day (Oct 6): Works for my three books featuring German American heroes: Lone Star Trail, A Ranger’s Trail, Love’s Glory
  • Clergy Appreciation Day (October 12): Great for my stories with pastors as heroes: Miss Bliss and the Bear and Jacob’s Christmas Dream
  • Chocolate-covered Anything Day (Dec 12) and National Chocolate Day (Dec 24) both fit my story about a chocolatier, My Candy Valentine

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