by Sarah Hamaker, reluctant marketer

With the start of a new year, our thoughts naturally turn to what we’ll accomplish in the 12 months of 2017. But if we don’t have a plan or idea of where we want to go, we’ll spend more time floundering and less time making progress. Top of your list of plans should be one that details what you’ll do for marketing. Read More →

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by Sarah Hamaker, reluctant marketer

Being an expert can be fruitful in many ways, such as introducing you to new audiences and building your credibility. The Internet and email has made it easy to connect with writers to offer your services as an expert in your field or subject matter. Read More →

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by Sarah Hamaker, reluctant marketer

Interviewing sources for articles doesn’t have to be a scary proposition. Most writers are curious people by nature—after all, many plots and plot points come about because a writer asked, “What if…?” Read More →

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by Sarah Hamaker, reluctant marketer

Writing articles is completely different than writing books, so you need to approach article writing from a different perspective. Let’s first talk about the basics of an article. Read More →

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by Sarah Hamaker, reluctant marketer

Over the past two months, we’ve talked about basic query don’ts and dos. This month, we’ll discuss the anatomy of a query letter. Read More →

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