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Tracy (T.L.) Higley here, posting another marketing lesson I’ve learned from my years in online retail sales. As I’ve mentioned in previous months, I’m currently in the midst of an experimental year, applying principles from my retail business to the marketing of my fiction.

So, on to Principle #5…  People will act if you make them a good offer.So, on to Principle #5…  People will act if you make them a good offer.


For the past six years, as I’ve run a For the past six years, as I’ve run a retail internet businessretail internet business and experimented with various kinds of marketing, the one thing that has consistently been true is this – if the offer is good, interested people will take action. 


You already have interested people – on your website, on your mailing list, reading your newsletter. If you craft an offer that is good, these people will take the action you’re looking for. 


Perhaps you’d like a newsletter subscriber to purchase one or more of your books, or perhaps the desired action is to have a website visitor sign up for your newsletter. Tie these actions to incentives that are desirable, and people will act.

What incentives? you ask.



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1020_0807e Hey, friends!

It's time to usher in a brand new year. Now, I know you're expecting me to jump into a nice little story about making a new resolution to help you become the person you've always wanted to be. Sorry, not happening.

Instead, I want you to take a minute to celebrate who God created you to be — who He saw before you were created in your mother's womb. The potential He sees today, in the midst of your failures, trials, and shortcomings. Search for what God sees in you, underneath all the influences of this world.

That's who you really are, and who God is using to share His story of hope, grace and love.

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Happy New Year from Jeanette! I’m just getting back into my routine after a fun week with family and a wonderful Christmas. I think it seemed even more wonderful because it almost wasn’t.

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CAN BlogHappy 1st Monday of the week (and year) from Dianne Neal Matthews! In the past, I’ve felt inspired by Karen Whiting and others who shared how they ask God to give them “theme” or mission verses at the beginning of each new year. So a few days ago, I decided to follow their example. A Scripture passage rushed into my thoughts before I even finished the prayer. When I returned home last night from a holiday visit with my parents, I sensed God confirming His choice for my 2010 theme verse. I discovered that Kathi Macias used the same passage in her excellent weekly devotional last Thursday.

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SusieChair  

Greetings, Dear Friends!

Susie Larson here…

I post on the last Thursday of each month, which these days, puts me on holidays. Oh, well. 🙂 My monthly theme is around building a speaking platform.

When was the last time you had a conversation with someone, and something they said about knocked you over? Maybe it was one word or a short phrase or a word picture, but when those words went into your ears, your heart beat faster and maybe your cheeks even felt flush. Does that ever happen to you?

Sometimes those moments happen while watching a movie, reading a book, or listening to a song. Such moments are now-moments when God is speaking to us and we'd do well to slow down and really listen to what the Creator of the Universe is saying to us.

Prior to every new speaking season, I spend some significant time in prayer and I ask God for a few inheritance verses for my upcoming season. And since faith pleases Him, I also ask Him what I can believe Him for – what He wants me to reach up for and lay hold of. Surprisingly, one of the things God asked me to believe Him for was for many more now-words for my audience. 

Let me explain. 

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