Headshot glassesFrom Written Word to Spoken Word

Tips by author and speaker Cheri Cowell

One of the most frequent questions asked of me at writer’s conferences is “If I speak on my book and tell them everything that is in there, why would they then buy the book?” When I first began writing and speaking, I was fearful of the same thing. However, I quickly learned three valuable lessons.

1. Lesson One: Don’t Speak on Your Book- Speak on a Topic for Your Target Audience

You’ve seen it on television, the “expert” author who’s every other word is, “In my book…” Even worse, they tease the audience, only giving two of six tips “available in their book.” These self-promotional gimmicks rarely cause someone to run out and buy the promoted book, and often has the opposite effect, causing resentment not future readers. The solution is to not speak directly on the information covered in your book, but instead look through your book for jumping off topics.

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Jonah thm

Kona with Jonah

  • ISBN-10: 0899573959
  • ISBN-13: 978-0899573953 

In Kona with Jonah, a four-week Bible study, readers encounter the character of God and their own need to embrace radical forgiveness. In seeing God’s love for the murderous people of Nineveh—ancestors of modern-day Iraqis—they come face to face with One whose mercy extends even to the most despicable.  Leader’s guide included. The Coffee Cup Bible Study series (AMG) is designed for both group and individual use with guided study on the weekdays and relevant devotionals on the weekends. Each study comes with the entire Scripture book of the Bible or passage(s) included. 


Sandra Glahn, Th.M. is adjunct professor, Christian Education and Pastoral Ministries, at Dallas Theological Seminary (DTS), her alma mater, where she serves as editor in chief of Kindred Spirit magazine. She has finished the course work on her doctorate in Aesthetic Studies (Arts and Humanities) at the University of Texas at Dallas. In addition she serves on the women’s executive committee for bible.org, where she’s a regular blogger for the women-in-leadership Tapestry site. 


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Christmas_Homecoming

Christmas Homecoming

  • ISBN-10: 1602605645
  • ISBN-13: 978-1602605640

Last week we featuredChristmas Homecoming and one of its authors, Elizabeth Ludwig. This week we want to tell you about Elizabeth (Beth) Goddard, who also co-authored this book.


Elizabeth Goddard began her writing career as an inspirational series reviewer for ROMANTIC TIMES BOOK CLUB MAGAZINE, then continued with articles, reviews, and devotionals. Her first novel, Seasons of Love (Barbour, 2007) was repackaged into a 3-in-1 collection as CRANBERRY HEARTS and released July 2009. To date, she’s contracted with Barbour for a cozy mystery, a novella anthology, and working on a series set in North Dakota. Disarming Andi, her first book in the series for Heartsong Presents, releases in March 2010. 

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Author_Photo Happy Labor Day from Jeanette! While researching a new book idea I stumbled upon this bit of historical trivia: Labor Day was official recognized in 1894 when President Grover Cleveland signed a law establishing it as a national holiday. The observance actually dates back to September 5, 1882 when workers paraded in New York City, fighting for unionization and an eight-hour work day. Declaring it a holiday was the president’s way of honoring the American workforce. By the early 20th century Labor Day marked the official end of summer.

As a kid Labor Day meant:
• A barbecue with neighbors
• Anticipating the first day of school
• The Jerry Lewis Telethon

I don’t think I even knew what Labor Day meant. Even as an adult it’s easy to let the meaning slip past me as I try to work in a final dose of summer fun. So today I’d like to take advantage of this historical day to honor my fellow hard-working writers.

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 Dianne Neal Matthews here, wishing you a Happy Labor Day! Are you celebrating the holiday weekend by taking a break from your writing and marketing labor? That's something hard for us writers to do, isn't it? After all, we can't just clock out and walk away from our job. Even if we go on a trip, we might leave our briefcase at home but we always carry our work-in-progress around in our head. So what's a writer to do?

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