Marketing to Libraries, by Sharon K. Souza

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 Hello, fellow CANners. This is my second year as a member of CAN, but I admit I've kept a low profile up till now. This is my first post on We CAN promote our books! I hope you find it helpful. Some months ago I attended a workshop by our own incredible Judy Gann about marketing to libraries. I'd heard Judy speak about this before, but the point was driven home last spring when I heard her share once again about what an untapped source our libraries are. I came home from that conference determined to complete my list and…

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Marketing Lessons from the World of Retail

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Hello all,   T.L. (Tracy) Higley here, with my very first CAN blog post! I’ll be posting on the first Wednesday of every month, and for the next twelve months I’m inviting you on a journey, through an experimental year for me, and one that I hope will prove helpful for you as well.   Before we get to the experiment, a bit of background:  Currently, I am writing historical suspense for B&H Books. The third book in my Seven Wonders series, Guardian of the Flame, releases in a month.   But as with most of you, I’m sure, the…

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