Lighthouse Book Display

 

 

 

 

 

 

 

 

 

Cynthia Ruchti, stopping in to say hi and to share some insights for the writer on his or her journey. I've met some of you through ACFW, which I serve as professional relations liaison. Others, I've met through events like ICRS or ReBoot. Some I've met through your books or speaking engagements or online as I've followed your social network discussions. It's good to connect with you here. I have one foot in the task of preparing this, my first CAN blog post, and another in preparing for an author event at a charming independent bookstore that overlooks the bluffs of the Mississippi River near LaCrosse, Wisconsin. By the time you read this, the event will be history. Let's just say it was a rousing success!

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Pammeyers1Hi, all. Pamela S. Meyers here, freshly back from the ACFW
2012 National Conference in Dallas, with another installment about marketing your
new novel.

During my year of blessings in 2011, I received a
three-book contract with OakTara Publishing, and a single-title contract with
Summerside Press. This fall, the second book in the three-book series is coming
out, and next spring the Summerside Press title is to release.

When I received final cover art for both books within days
of each other, I didn’t have any time to waste if I were to have a promotional
item to take with me to Dallas. This was important, since Thyme for Love would be
available in the bookstore, but obviously not the other two titles. What better way to get the word out than a colorful postcard to place on the
table next to the current book? The picture shows the front and back of the postcard. It's not very
clear, but you can get the idea. The front features the beautiful coPostcard Fall 2012ver
of my Love Finds You book, and the back, both covers of the OakTara
titles (the third in the series is yet to come), along with personal
info about me.

The cards arrived within days of my departure, looking gorgeous. As soon as possible I went to the conference bookstore and placed them on the OakTara table next to Thyme for Love and also put some
on the Summerside table. I kept the rest of the cards in my conference tote bag and I
gave them to editors during appointments, along with my business card—an easy way to show them
what I already had contracted. I also gave the cards to  authors whenever we shared information about our writing.

Sunday arrived and I was off to the airport, but opportunities still came up for me to share my cards. First with other ACFW members while waiting to board, and later on the flight home when I sat next to a man who was traveling
overseas with a Christian singing group. He mentioned his daughter has always wanted to get into writing fiction. Before we went our
separate ways, I gave him my card and one of the postcards to give to his daughter,
suggesting that she contact me via email if she wanted information on writing fiction or ACFW. He tucked both pieces
into his Bible. (Can’t thing of a better place to be LOL)

I have come to the conclusion that postcards can be great
promo pieces. They are easy to carry around, and they offer more
design/information space than a bookmark. You can be sure I’ll be using
postcards a lot more for future books.

While in Dallas, I attended marketing workshops, and can’t
wait to share in future posts some of what I learned at the conference . So
stay tuned!!

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DC_Spencer

Davalynn Spencer
here, from colorful Colorado, excited to visit with Mona Hodgson. I met Mona a
few years ago at a Mt. Hermon Christian Writers Conference and have been awed
by her maneuverability between children's books and historical fiction. Mona has
some great tips for first-book authors.

Welcome, Mona.
Will you tell us how you became a writer?

For as long as I
can remember, I was going to be a nurse like my cousin Irene. That's what I
told my parents and that's what we all expected. Although I had been more
successful in English classes than in other classes, and I had always preferred
words over numbers or science projects, becoming a writer hadn't crossed my
mind until I was nearly thirty.

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DSC_1716 copy

CAN authors, retailers, and other groups are preparing for Christian
Store Week. Check your local store to see if they will have special
events during September 28-October 8 (it is really longer than a week).

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Aloha from Karen Whiting

DSC_1716 copyCAN offers great benefits to readers and blessings to members. It’s B&BHomeFrontgood to follow CAN because we post about marketing that others can adapt. It’s also good to see what a group does to glean ideas for your own group.

 

Let’s chat about to multiply efforts greatly through team efforts that benefits all the members and blesses others.

 

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