Aloha from Karen, the treasurer of CAN,

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As Christian authors we all have a heart to minister to people, but the reality is we also need to make money and market the messages we write. One way to help build passive income, market, and write is with online writing. There are various ways to get paid for online writing, we can usually link from our blog or website to articles we write online, and we can write content that reflects our message.

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JillWilliamsonNewSmall As you may have heard, your book is not likely to sell itself. Marketing and publicity is hard work. The whole secret is to determine who your target readers are and how to get in front of them (in a non threatening way, of course). So, even if your book isn't out yet, you should start promoting now.
 
As I blog about marketing and publicity, I'm going to share everything I've learned in my experience over the past few years. I’m far from an expert, but I know my efforts have made a difference in the success of my novels.

The first thing you should do is sit down and brainstorm. Make a long list of things you’d like to do. Website, postcards, bookmarks, T-shirts, influencer copies, etc. Take your time and keep this list handy so that you can add to it when you have new ideas and refer to it when you have a new novel coming out.

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Aloha From Karen KarenBookSigning

The new ipad is out and there's a buzz going about how much fun it is.. Some friends have asked how they can use it to help with their book promotion, and that's the topic for today.

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Aloha from Karen Whiting, CAN Treasurer

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Last week I was on faculty at the Greater Philadelphia Christian Writers Conference and felt the excitement of aspiring and experienced writers as they had good meetings with editors. It reminded me of all I’ve gained from attending conferences and so many reasons why writers should go and I want to chat about that today.

 

 

 

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Tracy (T.L.) Higley here, posting another marketing lesson I’ve learned from my years in online retail sales. As I’ve mentioned in previous months, I’m currently in the midst of an experimental year, applying principles from my retail business to the marketing of my fiction. If you’ve missed earlier posts, and would like a better explanation of my background and what these posts are about, please see Principles #1-#11 here.

So, on to Principle #12… The bottom line is that successful marketing is largely a mystery, and the very best marketing effort is to create a great product. OK, that’s a bit wordy for a principle, I know.  And it might seem to fly in the face of my previous posts.

We’ve spent the past eleven months looking at the principles that I’ve learned over my years in retail marketing. They’re good and valid principles, I’m convinced. But now that our year together is drawing to a close, I must, in good conscience, add a caveat to all that has come before.


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