Greetings from Jackie M. Johnson!
As 2014 draws to a close, it’s a good time to reflect on your marketing efforts over the past year and prepare for the year ahead. Here’s what I like to do. First, I look over my content marketing and social media. I review the analytics on my website, blog and Facebook page and note the pages that were most accessed and the posts that received the most views and “likes.” What worked well? What didn’t?