How to Become an Expert

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  by Sarah Hamaker, reluctant marketer Being an expert can be fruitful in many ways, such as introducing you to new audiences and building your credibility. The Internet and email has made it easy to connect with writers to offer your services as an expert in your field or subject matter.

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How to Conduct Interviews

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by Sarah Hamaker, reluctant marketer Interviewing sources for articles doesn’t have to be a scary proposition. Most writers are curious people by nature—after all, many plots and plot points come about because a writer asked, “What if…?”

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How to Pitch Articles to Editors, Part One

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by Sarah Hamaker, reluctant marketer Last month, we talked about how to find outlets for your articles. Today’s topic is how to pitch those articles to editors in a query. In our fast-paced world, writers often have only less than a minute in which to make a good impression on editors, producers and publishers. That’s why every writer should hone a fantastic query or pitch for each piece of work, whether it’s an article, a book, or a radio or TV segment.

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How to Find Outlets for Your Article

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by Sarah Hamaker, reluctant marketer Last month, we talked about how to figure out topics for articles. Today, we’ll tackle how to find outlets for your articles. Note that these will mostly be unpaid but since you’re using these articles for promotion, it’s okay to carefully choose some outlets for your work that don’t pay writers (or pay very little).

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How to Pick Article Topics

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By Sarah Hamaker, reluctant marketer Last month, we talked about how writing articles can be a fantastic marketing tool and platform booster. Today, we’ll tackle how to figure out what to write about for both fiction and nonfiction authors.

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Writing Articles as a Marketing Tool

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by Sarah Hamaker, reluctant marketer Articles can be a fantastic marketing tool for writers. After all, writers are passionate and articulate about our subjects, which can translate well into shorter pieces for blogs, magazines, newspapers and other forums, both online and in print.

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Top 5 Marketing Mistakes Writers Make

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  by Sarah Hamaker, reluctant marketer Marketing takes time, and for us writers, that’s usually time away from our writing. With marketing a necessary part of our writing business, we need to ensure we are marketing smart and not spinning our wheels on things that don’t generate results. Here are the top 5 marketing mistakes that can waste our time and drain our creativity.

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