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Aloha from Karen

I love having bookmarks for my books. They make great little gifts and also promote books. It’s great to add more than a book title and even better to team up with others for some bookmarks.Bookmarks can hold an amazing amount of information.

CAN creates bookmarks of the next year’s book releases from members. We recently created three to showcase 70 releases coming in 2014.


PrincessBookmarkHere’s the backside of a bookmark for my new book, The One Year My Princess Devotions. The front shows the book cover and gives this message from me:

Karen Whiting wants every
little girl to know she is a princess
of God, the King of the universe.
In The One Year My Princess
Devotions, girls will learn about
God and that they belong to
his family. Help your daughter
start a great lifetime habit by
making devotions a special part
of her day. You can count on God
to be with you and your daughter
as you spend time with him.

The back side contains an acrostice that helps parents see the value of using the book and doing devotions.

Jan_Feb_2014 This is one side of the CAN 2014 releases. Notice is contains information about CAN (website, FB, twitter). We used a background and contrasting colors to make the author names pop.

The reverse side is show too and repeats the same header and footer of CAN information. We changed the background for various sides.

 

 

Feb_March_2014           
Spring_Summer_2014
Spring_2014

 

What do we do with bookmarks? Here are some ideas:

  • Pass them out when we speak.
  • Give a bundle to a book retailer to use as bag stuffers.
  • Place them in envelopes when mailing books or notes.
  • Send them with materials to meeting planners.
  • Place one inside a book as we sign it.
  • Keep some in our purse/planner to pass out when we see people

For CAN, we give large bundles to retailers as bag stuffers at conventions. This get them spread around the country to many readers. The stores enjoy bookmarks that provide upcoming titles. Some customers like to know what’s coming and have the latest news and retailers hope the upcoming titles will bring them back to the store and enjoy that they can give customers one as a little gift as they leave.

 

Other contents I have used or seen on bookmarks:

  • Speaking topics
  • Other book titles/covers
  • Contact information
  • Scripture
  • Mini-testimony
  • Endorsement
  • Trivia related to book topic
  • Tips related to topic (7 warning signs of…)

I won’t leave you hanging without showing the rest last 2014 bookmark done so far. (We’ll do another in December as more members will know upcoming titles by then)

Summer_Fall_2014           Fall_2014

Plan your next bookmark carefully to get the most mileage out of it.

Karen

 

 

 

 

 

 

 

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About Karen Whiting

Karen Whiting is an international speaker, former television host of Puppets on Parade, and an author of 20+books. Writing awards received include the Military Writer Society of America Gold Medal; Christian Retailing Best Award, Children's nonfiction; and the Golden Scroll Best Nonfiction Book of the Year. For more information, visit Karen's website at www.karenwhiting.com

One Thought on “Bookmarks and Postcards for Marketing

  1. I have never thought of making postcards as bookmarks before. It will be a good way to pass around in bookstores and libraries too. Thanks for this excellent idea. http://www.zipyourflyer.com/

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