Aloha from Karen Whiting Last month I started to share how to develop the marketing section of your proposal. If you missed it, check it out the August 13th post. Let’s look at the next few elements you can include in your marketing plan.
Category: Marketing
This is our archive pageFree Books, Anyone?
A battle is raging in the book-pricing world over the strategy of offering books for free or nearly free (.99). So how do you know if this is a good strategy for you? Here are some things to consider:
Tips From the Pros: Jocelyn Green
Greetings from Marti Pieper in sunny, steamy Florida! Pour yourself a frosty glass of lemonade or tea and enjoy one of our encore interviews. No, we don’t recycle our blog material. Instead, we have the opportunity to gain from the fresh wisdom and insights of a longtime CAN author who’s appeared here some time ago. Today, I’m delighted to present an interview with Jocelyn Green. Although she and I haven’t met in person, I feel a unique connection with her. We’re both homeschool moms (well, I was until my youngest graduated this past spring) and have worked on collaborative projects….
Tips from the pros: Torry Martin
Hello, Davalynn Spencer here, from Colorado sharing some great tips from award-winning actor, screenwriter, comedian, and author, Torry Martin, who currently resides in Sparta, Tennessee. Welcome Torry. Please tell us how you got into writing and give us some of your latest titles. My desire to be an actor has always come first. I fell into the writing thing completely by accident. The two skills certainly complement each other however. Knowing how to bring a character and story to life on the stage helps me to do the same on the page. I have nine books published and have contributed to…
Marketing Section of a Proposal Part 1
Aloha from Karen Whiting Proposals are important even if you plan to self-publish. They layout a plan for the book and help you define the purpose, competition, and marketing plans. The marketing section of a proposal is becoming more important all the time, so let’s focus on that!
Developing Your Author Brand
Greetings from Jackie M. Johnson! Most people are familiar with “brands” for products and services. For instance, a can of Campbell’s soup (the original line) is always red and white with the name in a unique cursive font. It’s instantly recognizable on a grocery store shelf crammed with different brands of soup. As an author, your brand is essential too. First, you need to know who you are and how you want to be perceived. Then, get your message to your readers—and do so consistently. By being immediately recognizable, you are in a better position for readers to find you,…
Finding a Literary Agent
Greetings from Jackie M. Johnson! In today’s market, finding a literary agent is no longer an option, it’s an essential. A good agent is your advocate, the person who represents your book ideas to potential publishers and aims to get you the best book deal possible. He or she negotiates the deal in terms of advance, rights and royalties. So, how do you find an agent? First, know what you are looking for in a potential agent. Some agents specialize while others are more generic in the types of manuscripts they are looking for. For instance, an agent may work…
Tips from the Pros: Cheri Cowell
Springtime greetings from Marti Pieper in Florida. I just returned from teaching at the Colorado Christian Writers Conference, and one of the first people I saw back home in Florida was my good friend, Cheri Cowell. Cheri is a prolific writer and speaker and also happens to be one of the first authors from whom I learned marketing tips. I’m delighted to share an updated interview with her today! Cheri, how many books do you have published? 4 What are a few of your latest titles? Living the Story: Reaching Outside the Church Walls, and Parables and Word Pictures of…
Tips From the Pros with Elizabeth Ludwig
Greetings from Colorado where spring has nearly arrived. Davalynn Spencer here, visiting today with author Elizabeth Ludwig. Welcome back, Elizabeth. Tell us how many books you have published and list a few of your latest titles. I have nine books published so far, with one more coming out later this year. So exciting! I can hardly believe that not so long ago, I was hoping and praying for that first contract.
How to Stay Connected to Your Fans
One of the biggest challenges for authors is determining how best to stay connected to their readers. There are many options for us today and here are a few you might wish to explore.