How to Make Your Blog Tours More Successful

Headshot-Small An author recently asked me (Cat Hoort), “do blog tours really work?” I sat silent for a moment, wondering how to react.

I could be shocked: “What do you MEAN? Of course they work!”

I could be ambivalent: “Meh. Sometimes they do. Sometimes they don’t.”

I could be doubtful: “Not really. But we can keep our fingers crossed.”

I could be enthusiastic: “Absolutely! All the time. Every time!”

So which one is it?

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If you are a published (or an almost published) author, you must have a professional-looking website where readers can find out more about you and your books. Take a look at mine: www.jillwilliamson.com. It’s far from the best author website out there, but it’s free. And free is good. I made the whole thing with a WordPress blog. It was easy to do and there were a number of website templates to choose from. If and when I can afford to pay someone to make me an amazing website, I will. Until then, I have a site that I can update myself and is easy to use. Here are some tips to consider:

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Oprah Winfrey is onSusy w guide doge of the world’s most successful and influential women. Her TV show is broadcast to 145 countries across the globe. Oprah’s Book Club has over 2 million online members and can make a book an instant bestseller. Oprah’s website averages 7.5 million unique visitors a month. Her satellite radio show draws millions more. And next fall Oprah launches her own TV network called OWN (Oprah Winfrey Network). So it might be a surprise that Oprah works for me.

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Aloha from Karen, the treasurer of CAN,

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As Christian authors we all have a heart to minister to people, but the reality is we also need to make money and market the messages we write. One way to help build passive income, market, and write is with online writing. There are various ways to get paid for online writing, we can usually link from our blog or website to articles we write online, and we can write content that reflects our message.

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JillWilliamsonNewSmall As you may have heard, your book is not likely to sell itself. Marketing and publicity is hard work. The whole secret is to determine who your target readers are and how to get in front of them (in a non threatening way, of course). So, even if your book isn't out yet, you should start promoting now.
 
As I blog about marketing and publicity, I'm going to share everything I've learned in my experience over the past few years. I’m far from an expert, but I know my efforts have made a difference in the success of my novels.

The first thing you should do is sit down and brainstorm. Make a long list of things you’d like to do. Website, postcards, bookmarks, T-shirts, influencer copies, etc. Take your time and keep this list handy so that you can add to it when you have new ideas and refer to it when you have a new novel coming out.

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