A few scenarios might have seemed frustrating, but easily turned to fodder for marketing

  • My editor had me find and use a quote daily for a devotional and then changed it to scriptures
  • I did tons of research for each day’s devotion for a historic nonfiction (Stories of Faith and Courage From the Home Front) and had folders of excess info
  • Another editor cut content and had me add other content
365 Devotions for Hope by Karen Whiting

365 Devotions for Hope by Karen Whiting

I realized each time that I had plenty of material for social networking.

  • I had a whole database of historic dates I blogged about.
  • I had quotes on my book’s focus I’ll be using soon (when the book releases)
  • I had other related content to post for the book with the pulled content

So, yes, one cut becomes a paste later.

You can prepare for some of this.

  • When I do research and know I’ll only use a fraction of it, I start a file and a spreadsheet of what I can use later in marketing. Sometimes I even write posts ahead while the material is fresh in my mind.
  • I make a new folder of material I edit out or the editor pulls out. I review that folder when I work on marketing. There’s a lot I can use and other that prompts ideas for posts.

Where content’s king in marketing we don’t have excess. We simply have new marketing material.

 

Blessings,

Karen

 

 

Save

Share your thoughts

Your email address will not be published. Required fields are marked *