In this ever changing world, it is easy to want to sit back and watch others sink or swim. Have you ever been with a group and you all want to do something that appears fun, exciting, thrilling—like jumping off a rock ledge into a lake on a hot summer day? There is a moment when everyone dares everyone else to “go first”. Finally, the bravest (or maybe just the craziest) runs and jumps in!

Often new options of social media feel this way. There was a time when Youtube, Vimeo, LinkedIN, Facebook, GooglePlus, Twitter, Instagram, Pinterest or Periscope were new—and there will be MORE NEW options!

So why would we try to learn and use social media?

Because we all want to reach people with the hope and help offered through a personal relationship with God. We also want to strengthen individuals, marriages, families, churches, businesses, and communities (and countries!)

The Apostle Paul put it this way:

Although I am free in regard to all, I have made myself a slave to all so as to win over as many as possible. (1 Cor 9:19 NABRE)

As writers, speakers and book store owners—social media does handcuff us to the populous. It is time consuming, and many days we might even feel “enslaved” to the digital world.

But we do it (Likely not all forms, but a few favorite forms) because it is another road to reach some for Christ.

Yes there is a learning curve—yes, learning it will be time consuming, but just like learning to swim, when we learn it, we can enjoy using this skill! When we learn a few favorite social media methods,  we can use it to reach others. However, no matter your chosen favorite social media, to learn how to use it best, you have to jump in and SWIM.

We can take “swim lessons” from others who seem capable:

  • Leaders we can observe – We gain principles as we read and survey their choices.
  • Leaders we can help – We gain network friends and see the more inner workings as we participate.
  • Leaders we can become – We gain wisdom as we try—and maybe fail some and succeed some or swim and tread water somewhere between.

Bill and I are “jumping in”. In conjunction with the release of our newest books:


We will host a 7 Day Celebration of SIMPLE SUCCESS. Each day we will share a SIMPLE SKILL, a SIMPLE SUCCESS TOOL and a SIMPLE SUCCESS TIP. We are weaving together a “life raft” of social media to keep our Simple Skills ™ message afloat for 7 days.  We invite you to take a dip and jump in with us!

Go ahead, jump in with us, and we can all learn together! 

We will share videos, tweets, Facebook posts, infographics, images, quotes through the 7 days of emails—and in our social media.
Ways to jump in:

Lastly– you try a campaign too! And invite me to jump in on your team too!

Ready, set  . . . jump!

Bill and Pam Farrel

Bill and Pam Farrel

Pam and Bill Farrel are international speakers, authors of 40 books, and Co-Directors of


Do you highlight quotes as you read a book? Do you copy down favorite sayings on to sticky notes and post on your mirror or computer? Do you share graphics of favorite quotes on facebook, Twitter, Instagram or Pinterest? Yep, me too!

And that is the goal of a writer or speaker—to be quotable. To share nuggets of wisdom people can easily grab and grow with.

In your books and speeches, be sure to place short and simple quotes under the 100 characters (#plusyourname #your website). Be “tweetable!”

Tweet this: When VERTICAL relationship with God is healthy, your HORIZONTAL relationships with people are healthier @pamfarrel #7simpleskills

As you travel, look for photos you can take, so you own the image and can turn it into a beautiful memorable graphic. (Or if you see a great snapshot on facebook page of a friend, ask for permission to use and give them credit (like this awesome photo of a tree taken by my friend Abby) to which I added the most quoted phrase from my book, Woman of Influence.

woi 1 ordinary woamn

In my more recent books, I asked the publisher to have pull out quotes, already in a graphic so people couple even Xerox and place on their mirror, or bedside or in the Bible to give them strength for life’s journey. In Brave New Woman these are called “Winning Wisdom” and in my newest book, 7 Simple Skills for Every Woman: Success for Keeping it All Together, they are “simple sayings 4 success”. My friend, Christin Ditchfield (also an author) created a simple branding graphic template I can place any quote on for social media and instantly people can recognize the source of the quote. (You can create images free on places like  or


While I look for quotes to use as I write a book, I also enjoy that first read through of my own book before my first interview as I take a highlighter to mark off quotes to share verbally in the interview but also to use on my various social media platforms. And I usually run a contest on my social media with my friends, or my launch group and I ask them to place their favorite quotes on images I can use on social media too. It is nice to see what others deem quotable.

Lastly, google your own name or your own book, or search through Amazon or Good Reads, chances are others have quoted you in places all over the web—and rejoice if you see your quotes captured on an image, or selected to share in reader groups or other platforms.


Two of my happiest days as a writer were when I was given a calendar of quotes of Inspiring Women of God—and I turned to find several by me! The second was when a woman in one of my audiences asked if she could quote from my books for her daily text message devotional and I replied, “Yes, but only if you sign me up for them too!” then one day, when I was really struggling with a spiritual attack on the future of my ministry, at 6 am my cell phone text beeped and one of my own quotes from 10 Best Decisions a Woman Can Make was exactly what I needed to read to give me to courage to face my day!


May your quotes bless others—and may they boomerang back to bless you too!

Pam Farrel

Pam Farrel

Pam Farrel is an international speaker, author of 40 books and she prays she will be quoted long after she is dead, gone and in heaven with Jesus!


When our first book was released, our mentor, Jim Conway,jim conway and bill mi (Men in Mid-Life Crisis), told our three young sons, “Your life is copy written. Make a deal with your folks, if they use a story from your life, you should get some benefit.” That was great advice because our boys would BRING us stories to use in exchange for a “royalty payment”.family young kids caleb 4

When they were little, tangible coins went into a jar for each, but with in a few years, we all agreed it was easier to give them their percentage when our royalty checks came, and that money went into their college fund.

So from the beginning of our writing career the boys say that their lives mattered and they had a very important part in the ministry too. Of course we did the obviously wise actions to protect our relationships by asking permission to use stories, and checking wording of anything sensitive, and deciding with them what stories not to tell. But over all, they have seen themselves as a part of the “writing and marketing team”

Men Are Like Waffles, Women Are Like Spaghetti, by Bill & Pam Farrel

In English class in public high school one son gave a speech on Men Are Like Waffles, Women Are Like Spaghetti; In college, another son used Single Men Are Like Waffles, Single Women Are Like Spaghetti in a debate to share stats showing it is wiser to wait until marriage for sex.SIngle ws

The year one son graduated high school, another from college, and our eldest and his wife graduated with their Masters, they pitched in to help write 10 Best Decisions a Graduate Can Make

10 Best Decisions a Graduate Can Make (08 04


A favorite photo of our sons lifting their dad up like a hero is oft used with Bill’s 10 Best Decisions a Man Can Make book because that resource is great for mentoring– even discipling your own son. bill hero with sons

Our children’s love stories are in books. Brock and Hannah met when I did a booksigning in her parent’s Christian bookstore, and that story is in 10 Best Decisions a Parent Can Make. Their “take the high road” integrity of  not kissing til engaged  is in Guys are Waffles, Girls Are Spaghetti book for teens. And they all contributed input for The Before You Marry Book of Questions. (on sale now for $6 (use code “wedding”)


In addition, they have been gracious to allow us to use wedding photos when sharing concepts from several of our books on marriage, including A Couples Journey with God.


It is natural to want to share how Christianity works in your family, so make a plan to invite your family to be a part of your team, and a part of God’s ministry.  People want to know the inside scoop about an author’s life, love and family, so strategically plan what to share, when to share and how to share the life and love God has blessed you with.

“By this everyone will know that you are my disciples, if you love one another.” (John 13:35)


Pam Farrel

Pam Farrel

Pam Farrel

Co director of

International speaker, author of 40 books including her newest 7 Simple Skills for Every Woman: Success in Keeping It All Together

Bill and Pam Farrel

Bill and Pam Farrel

Bill and I are known as relationship specialists; experts on love and romance and marriage educators. We have even been called “The Barbie and Ken of Love”.  Our ministry is and our goal is to help people in all their most vital relationships by intersecting God’s wisdom with people’s desire to be loving. So what this means is we need to live out our love! We need to make every effort to get along, work through issues, and give plenty of mercy and grace to protect our marriage. PamandBill is like one word.

We are unified, our brand is “us”.

You have a brand too.

You are an expert in something . . .or you wouldn’t have a book.

How hard are you working at protecting the brand? Are you watching over the little things in your life?

The Bible tells us this is a priority in MANY places– here are two:

Do you not know that a little leaven leavens the whole lump of dough? Clean out the old leaven so that you may be a new lump . .  . (1 Cor 5:6-7)

Watch over your heart with all diligence, For from it flow the springs of life. (Proverbs 4:23)

The A Priority is to guard our life and protect the gift God gave.

Which part of the Proverb would you choose to live out?:

(A) He who walks in integrity walks securely,


(B) But he who perverts his ways will be found out. (Proverbs 10:9)

Well done- you selected A!  Wise Choice!

Are you praying for a “best seller”? Consider this marketing method:

He stores up sound wisdom for the upright; He is a shield to those who walk in integrity (Proverbs 2:7)

For the Lord is righteous, He loves righteousness; The upright will behold His face. (Psalms 11:7)

For the Lord God is a sun and shield; The Lord gives grace and glory; No good thing does He withhold from those who walk uprightly. (Psalms 84:11)

7 Simple Skills for Every Woman by Pam Farrel

7 Simple Skills for Every Woman by Pam Farrel

In my newest book, 7 Simple Skills for Every Woman: Success in Keeping It Together, I share that on my desk are several items to remind me that it is imperative to “practice what I preach”:

1. Photos of me with Bill as well as photos of our children, grandchildren, mentees, parents– all those whose lives I would undermine if I cheated on my vows.

2. A compass given to me by a wise mentor in leadership who said, “Let God’s voice be your compass”

3. All my Bibles. Looking at God’s Word all day every day reminds me to be in it– and to let it impact the way I live.

4. A barnacle attached to a stone as a reminder that a barnacle cannot live apart from the stone just as I cannot survive apart from Christ, the Rock of my Salvation.

5. A frame with verses about living with integrity visible on the front– and stories of the harmful wake others in leadership left when they wandered from Christ.

6. A heart paper weight to remind me to have a whole heart for God.

7. A figurine with an umbrella on it, reminding me I want to stay under “God’s umbrella of blessing” For it is You who blesses the righteous man, O Lord, You surround him with favor as with a shield. (Psalms 5:12)

8.A turtle because if you see a turtle on a fence post you should ask, “How did that turtle get there? Turtles can’t climb so someone placed the turtle on high. In the same way, God gave me my platform, so God can take me down. “Be humble in the Lord’s presence, and he will honor you.” (James 4:10)

What will you place on your desk to remind you that “those that honor God. God honors“?(1 Sam 2:30)

Guard your heart and your life . . .  that is guarding your brand.



Pam Farrel

Pam Farrel

Pam Farrel is an international speaker, author of 40 books and the co-director of Love-Wise— and she and Bill have been happily married for 35 years and her goal is to help as many others as possible discover the love of God so they can love others. Their life verse is “We love because He {God} first loved us.” (1 John 4:19)


One of the ways of multiplying sales is to develop a challenge that the “everyday” man or woman can fit into his or her already full and responsible schedule. This is one reason books like: The Love Dare or Purpose Driven Life (and other 40 Day challenges) have done well in helping books fly off the book shelf. My friend, Arlene Pellicane, has several 30 Days to books (30 Days to Younger You; Happy Husband, etc.) My new book, Red Hot Romance Tips for Women is a 26 Day challenge to help women become a more loving wife. It is an A to Z look at the 26 traits husbands find most desirable in a wife. (I had the wives set goals using my “K.I’S.S.” method which I walk women through in my Red Hot Romance Tips for Women book).

Each wife buys the book, (paperback or ebook) then there is a short reading of a few pages each day in Red Hot Romance Tips for Women  (where she will select the idea she wants to implement). I encourage whole Bible studies, women’s ministries, or friendship circles do the challenge together. I also offer a daily email for 28 days (26 daily challenge “extras” and encouragements plus a day before and after as introduction/ reminder and a wrap up/ follow up (with ideas of the next book to use to enrich her marriage).

I also created a Red Hot Wives private facebook group that is an optional meeting place for these motivated wives. The facebook group, along with my blog, had additional reach to feature books by other authors , as well as our own (like Red Hot Monogamy couple’s study), that touch other books and resources which impact marriage. I also had a daily graphic that was reposted, tweeted and shared by many members.

There were also giveaways of romantic items and books during the challenge to keep women connecting to the several times a day.

So far several thousand women have done this simple Red Hot Wives Challenge, and many of them have seen their marriages rescued and most all of them have seen their marriage improved or enriched. Even the few who have serious marriage issues have found a safe place to receive prayer and support during a difficult season in their marriage. To pull this off, I teamed with a talented graphics person, who automated as much of the contact as possible, however she also did the hard work to invite women into the private facebook group and did trouble shooting with the women who might not be as techie.

To expand the reach, next time I will team more with Christian counselors or writers who are also counselors. The challenge was especially popular during the Valentine season (and was a great godly, Biblical rebuttal to the “Shades ” attack on marriage as my tag line was, “Never settle for Mr. Grey when God’s Plan for Love is Red Hot!” Over all, the vast majority felt the challenge enriched and enhanced their marital strength, and for those with already healthy marriages, the challenge created many positive romantic memories and gave them an opportunity to be a bright light of God’s love in a world desperate to see if any couple has the real deal of a happily ever after marriage.

The wives have the option of staying in the Red Hot Wife private facebook group and I have seen women (and myself) share helps and resources and encouragements there between challenges, so a true community of wives who care about their marriages is growing organically). This group will receive marketing on future romance and marriage enrichment like invitations to our speaking, webinars, teleseminars, as well as video or new book release emails. A challenge is a way to really locate then minister to your target audience.

Click for details on the Red Hot Wives Challenge that our ministry runs. We are also working on connecting to churches that might want us to run a Red Hot Challenge for their local community, or speak on Red Hot Monogamy, Red Hot Romance Tips for Wives, or a Wow Wife Night featuring 52 Ways to Wow Your Husband: Put a Smile on His Face.

Some church leaders might want to target a time of year, like “Make Your Summer Sizzle” or “Make Every Day Valentine’s Day” . For more information about how the Farrels can team with your local church or community, contact us through website contact page.

Bill and Pam Farrel

Bill and Pam Farrel

The Farrels are relationship specialists, international speakers, and ministry leaders who have written 40 books and have been happily married 35 years. .  Red Hot Romance Tips for Women (and most of the books by the Farrels) are available at most of the Christian Retailers bookstores, as well as online at CBD or Vyrso (ebook by Logos)