Little Things Mean A Lot

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Hi, all – Ava Pennington here. Happy New Year, everyone! New year, new calendar. I love the potential of a brand new calendar, don’t you? All those pristine pages with their empty little boxes…well, they started out pristine when I unwrapped the cellophane. But they’re filling up quickly! As I look back on the past year, I had so many thoughts about how to market my book. I had planned certain tasks for six months before publication, three months before, the month before, the week of…you get the idea. Unfortunately, the calendar got away from me, and many of those…

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My Book is in Print – What’s Next?

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Hi, all – Ava Pennington here. I had planned to offer a greeting from warm and sunny Florida, but we’re in the middle of a cold spell (well, cold for us, anyway!). That’s okay, because the brisk weather just makes it feel all the more like Christmas! My last several blogs have been about the launch party for my first book, One Year Alone with God: 366 Devotions on the Names of God. Now that the book launch party was a success and my book has been available for two months, what’s next? Once the launch party ended, there was…

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The (Launch) Party’s Over

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Hi, all – Ava Pennington here. My last two posts were about planning a book launch party for my first book, One Year Alone with God: 366 Devotions on the Names of God. I’m not a marketing expert, but I learned as much as I could from those who are. The posts described the planning necessary for a successful launch party. In case you missed them, check out Planning a Launch Party – Part I and Part II. Well, the party was a success! Almost 100 people came to celebrate with me and it was a special  time shared with…

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Tips from the Pros: Ava Pennington

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Greetings from Sarah Sundin, all refreshed from a wonderful writers’ retreat in beautiful Monterey. Today I have the privilege of interviewing author Ava Pennington. Ava’s first book, One Year Alone with God was published by Revell in October 2010, but Ava also has a long list of magazine articles to her credit and two children’s books in the works. Ava, how did you get into writing? I began writing as an extension of a teaching ministry. When I started writing as a serious pursuit, I had a passion to write non-fiction. However, the advice I received was that without a…

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I’m Planning a Party! – Part II

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Hi, all – Ava Pennington here. Planning a book launch party is a labor of love. It’s a lot of work, but since it’s for my baby, I don’t mind! Last month I covered planning and logistics for a successful book launch party. If you missed it, here’s the link to Part I. This month, let’s talk about invitations and publicity for your book launch party.

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I’m Planning a Party – Part I

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Hi, all – Ava Pennington here. I love a good party, don’t you? And I’m planning a special party in October – a launch party for my first book! If you’ve ever hosted a party, you know there’s a lot that goes into the planning. When we add the launch of a book to the mix, it’s not just another item on the list.    A book launch party has its own peculiar nature. In this post, I’ll touch on the various logistics we need to consider for a successful launch party. Since I’m planning my first book launch for…

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Marketing My Baby

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Hi, everyone! Ava here, from the sunny (as in hot, hot, hot!) Treasure Coast of Florida.The calendar says August, but I’ve been writing October on all my paperwork – because that’s when my first book will be released! As much as I’m eager for October 1st to draw near, I’m conflicted, too. I can’t wait to hold my book, but the fast-approaching date has ushered me into the world of marketing. I’d much rather focus my energies on finishing my next book, but as we all know, that’s not an option. My first baby needs to be introduced to a…

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