Thank you to CAN member and contributor Michelle Medlock Adams for today’s edition of Fascinating Fridays!
I had just finished signing my latest children’s book at the Guideposts Booth at the largest Christian Book Show. To celebrate my signing, my mom and my sister took me to lunch at a beautiful restaurant in downtown Atlanta. As we studied the menu, I couldn’t help but notice a group of women sitting at a nearby table. You know why I noticed them? Because they were all staring at me.
I tried to ignore them, but their staring turned to pointing and whispering. I started feeling a little self-conscious. Just as the waitress brought our food, I watched as one of the ladies slowly walked toward our table.
“I’m sorry to interrupt,” she said, “but I just had to meet you. Your book literally changed my life.”
Join us by watching this video of the CAN Crown Awards. Our winners share their success tips for book and brand marketing in the Christian publishing arena.
Great for readers to get to know these wonderful people and the books they write, authors to learn from successful marketing campaigns, and we all get to celebrate with them!
Congratulations to these winners:
Outstanding Broadcasting Gold: Susan Neal for her book series— The Healthy Living Series Silver: Bethany Jett and Michelle Medlock Adams for their book/brand—Platinum Faith Bronze: Dr. Craig von Buseck for his book — I Am Cyrus
Outstanding Web Presence: Gold: Carla Hoch for her brand— FightWrite.net Silver: Cynthia L. Simmons for her brand—Cynthia L. Simmons (clsimmons.com)
Outstanding Visual Media: Gold: Michelle Medlock Adams and Bethany Jett for their book—They Call Me Mom Silver Tie: Laine Craft for her book—Enjoy Today Own Tomorrow Silver Tie: Andrew Huff for his book—A Cross to Kill Bronze: Lynn Austin for her book—If I Were You Finalist with Distinction: Janice Hanna Thompson for her book launch of— Just Roll With It
FOR IMMEDIATE RELEASE: Congratulations to our CAN Crown Awards Finalists
November – 2019 The Christian Authors Network Crown Awards recognize, educate, and encourage excellence in marketing and promotion skills of all Christian authors. We are pleased to announce the CAN Crown Award finalists:
Adria Wilkins for promotion of her book The Joy Box Journal.
Dr. Saundra Dalton-Smith for promotion of her book Sacred Rest: Recover your life, renew your energy, restore your sanity.
Linda Goldfarb & Kelly Harris for promotion of their book Lovey Mouse Easter (double-finalist).
Linda Goldfarb & Kelly Harris for promotion of their book Lovey Mouse in The Night Before Christmas (double-finalist).
Susan Neal for her book 7 Steps to Get Off Sugar & Carbohydrates.
Carla Hoch for her Fight Write brand/web presence.
Michelle Medlock Adams & Bethany Jett for their book Platinum Faith (double-finalist).
Michelle Medlock Adams for her book Dinosaur Devotions (double-finalist).
Finalists receive a ticket to attend the CAN Crown Awards banquet, logos for websites/materials, and recognition via the Christian Authors Network. Winners (gold, silver, and bronze) will be awarded at the ICVM/CAN Conference Nov. 12-16, 2019 in Franklin, TN. The Crown Awards banquet includes an overview of each Gold winning campaign in three categories. Gold winners in each category receive promotion via the Christian Authors Network until the 2020 CAN Crown Awards, a trophy, and logo medallions for their websites/materials.
The Christian Authors Network is comprised of a large network of traditionally published authors who work together to grow the industry, their careers, and Christ. Learn more about the Christian Authors Network athttp://ChristianAuthorsNetwork.com.
The CAN Crown Awards Celebrate Excellence in Christian Media and Marketing by Authors.
Purpose of CAN Crown Awards: To recognize, educate, and encourage excellence in marketing and promotion skills of all Christian authors.
Why? One crucial career area for Christian authors is marketing. (I know, stop rolling your eyes. Marketing can be fun!) The problem is that an author now has to wear so many hats. So many hats that the marketing hat may cause the whole stack to tumble if you don’t know how to make and follow through with a marketing plan.
Yes, there’s a second problem. Marketing has been an elusive beast that’s been difficult to master. We’re building a bridge over that chasm of author OR marketer to help you become author entrepreneur. Being a professional author means you are a business owner. A business owner that needs marketing to reach readers, retailers, and librarians.
What if we had some excellent examples?
What if those examples could shine a light for other authors fumbling in the dark?
What if shining campaigns earned an award and even more promotion as part of that award?
Over the last few decades, the publishing industry has morphed into something completely unrecognizable. Authors have to be a Jack/Jill-of-all-trades from writing to design to marketing. Many authors self-publish while many are hybrids who do both traditional and indie arenas. The major need for any Christian author, regardless of publishing platform, is to learn and execute excellent marketing plans. The book of your heart can’t get into the hands of readers, retailers, or librarians without a great marketing plan. Though there’s some conference training, there hasn’t been a lot of examples of marketing campaigns that work. Campaigns may well be excellent, or not.
Who could know? There hasn’t been a recognition of those campaigns. Until now.
Introducing the inaugural #CANCrown Awards. The Christian Authors Network exists to help professional authors market their books. CAN is in the unique position in the industry to bring recognition to excellent marketing campaigns.
The benefit: Recognition nationally. Awards you can display on your website, book, book series, newsletter, social media, etc. Winning campaigns get more promotion via the CAN network of influence. Winners will be promoted in front of a large audience of publishing and film industry professionals during the Crown Awards during theICVM/CAN Conference.
What does that mean? Winning means that for the small entry fee, you’ll get a lot more promotion of your book, book series, or brand. You’ll be able to display your award forever. CAN will promote your winning entry through our channels and expand your reach. But, we’ll also be sure to recognize all finalists. Entering the #CANCrown Awards magnifies your marketing efforts. Feedback from judges will help all entrants gain insight into more effective marketing, may help tweak an ongoing plan, and encourages excellence in all we do as Christian authors.
With deep gratitude to our #CANCrown Awards Committee:Edie Melson, Karen Whiting, Dianne Barker, Linda Kozar. I had the distinct honor of working with these wonderful, wise, and thoughtful women in designing this opportunity for you, Christian authors, to help you get your books, book series, and brands into the hands of readers, retailers, and librarians. —Angela Breidenbach
Angela Breidenbach is the president of the Christian Authors Network, a bestselling author of 18 books, speaker, genealogist, and a techie enthusiast.
Hello, Beautiful! Finally Love Yourself Just as You Are
By Jeanette Levellie
Elk Lake Publishing, Inc. (March 29, 2019)
About the book:
Hello Beautiful is designed specifically for women who feel the familiar internal pressure to perform without the satisfaction of hearing “Well done.” We find it too easy to think and speak hurtful words about ourselves while building up other’s self-esteem. Hello Beautiful strives to point out those lies, and replace them with the Truth. Learn the secrets of seeing yourself through love’s viewpoint and shake off feelings of inadequacy. Finally find the courage to look in the mirror and say, “Hello, Beautiful!”
About the author:
Jeanette Levellie is an award-winning author and sought-after speaker who enjoys sharing her funny flaws and hard-earned lessons to encourage people from all walks of life. She’s published hundreds of newspaper columns, articles, greeting card verses, and poems. Jeanette is full of wisdom for discouraged and broken women. Hello Beautiful is her 5th book.
Great conferences are happening around the country! Maybe one of our authors are coming to city near you 🙂
Davalynn Spencer is speaking Feb. 27 at the University Men’s Club Valentine Banquet
in Canon City, Colorado, on the topic “Who Needs Romance?” Book signing follows
Discovering Your Ancestry
March 24, 2018 11 a.m.
Garden of Read’n Bookstore
2621 Brooks St, Missoula, MT 59801
Angela Breidenbach will present how to discover your ancestral stories, start the genealogical research, and how she uses her family stories and history in her novels so you can, too. All in-person attendees will receive gifts including a family tree diagram, a family group chart, and a choice of 1 of 3 genealogy classes from the National
Institute of Genealogical Studies to start you off right.
The Lassoed By Marriage Romance Collection
The Blue Ribbon Brides Collection
The Second Chance Brides Collection
The Captive Brides Collection
Registration has begun for the Moving from Broken to Beautiful® Women’s Retreat October 19–21 at the Springhill Suites Virginia Beach Oceanfront. All rooms are oceanfront, and so is the conference room. Great prices for the room and registration. Go to www.yvonneortega.com/store/
Also, Yvonne will have a TV interview on NiteLine on February 28 and one on Time for Hope on March 1, 2018. She hopes to see a lot of SC friends at that time.
When is it appropriate to use your trauma, personal drama, family emergency – or other catastrophe to sell books? Some might say, “Never!” —but then only presenting the rosy, perfect, polished side of life isn’t very authentic.
Recently, my husband’s brush with death in a traffic accident, a ministry friend’s early step into heaven and a leader’s home fire all caused me to ponder, “When is it good or a part of God’s will to post on tragedy and turmoil?”
Here are a few questions to ask before your post (especially if sharing a story will result in a profit of any kind, including books sales, it is best to double -check your heart):
Is this my story to tell?
Post unto others as you would have posted unto you paraphrases the Golden Rule of Christ’s words in Matthew 7:12. If this is not your life, recount the facts and feelings in a way that you would like someone to do for you. Share your own personal feelings, how God is speaking to you, what you learned while keeping the details of the story private to protect another already going through a challenging time. If it is your story, as was the case with my side of the story (of the near tragedy of my husband Bill’s truck being hit and hurled into a concrete highway divider by a speeding teen driver), then I was free to share my point of view, my feelings, and I did link to our marriage books. Because the principles in those books would help another couple in a comparable situation, we both wanted to use this pivotal moment to teach and train. (Read the full story )
Have I asked permission?
“…serve one another in love…” (Gal. 15:13 )
Even though I had plenty to share from my point of view, because someone else was also in the story, after our emotions settled and the crisis handled, I felt it necessary to ask Bill, if and when he might be comfortable with me sharing the account. I penciled out what I thought was appropriate at this juncture and ran the text by him for approval. One never wants to add to another’s pain and drama when they are already experiencing pain and drama!
Is this the right time?
“it is wonderful to say the right thing at the right time… “ (Proverbs 15:23 )
There might be a need or a desire to share an announcement or a statement. In these cases, if the ministry or the person themselves has shared, it is best to directly quote their testimonial. Ask yourself “Will sharing the information lessen a person’s trauma, help meet his or her need or help reach or inform the audience he or she is trying to reach?” For example, when a ministry leader was killed overseas and his ministry was wanting to get the word out so people could pray for his wife, family and his ministry, I instantly shared the post because it was clear that was the result wanted. In my post, I did inform my audience a little more of the bio, including a few of his books, so people would recognize and know whom I was talking about.
What is my motive?
“Search me God and know my heart…” (Psalms 139:23 )
Sometimes people rush to be the bearers of shocking news simply because they gain attention because they might have an insider’s view or a seat behind the scenes. Nothing hurts someone already going through a private tragedy in public view more than having friends divulge information he or she might have wanted to keep private. Ask yourself, “Would the person at the center see the sharing of this information as a betrayal?” Also ask yourself if you are the best person to share the news, or if there is someone better suited, better prepared, better equipped or better at handling these emotionally charged events. Many professions are well trained in handling these kind of raw life moments: pastors, doctors, politicians, law enforcement or military leaders all have as part of their training elements of crisis management. It might be God will ask you to be the silent servant behind the scenes that helps a family member or leader as he or she interacts with the public.
What is the desired outcome?
“Set your affections on the things above…” (Col. 3:2)
If you sense a green light on all the above questions, then before God ask, “Lord, what do you want to see happen in the lives of others who might read these words or hear this video?” Is God wanting people to come to know Him personally and be prepared for eternity? Is he asking you to rally help or aid? Does the person or family in crisis have an economic need that they have asked you to share? It there a moral or Biblical truth that needs highlighted? Before you write, before you speak—pray.
Pam Farrel is the very grateful to God wife of Bill, who was at the center of this story – and whose tale has a happy ending. (Fortunately, miraculously, my husband survived). Together the Farrels write, speak and travel the world encouraging, equipping and inspiring people to live “Love-Wise.” They are the authors of 45 books including the newly revised, updated and expanded version of their best seller, Men Are Like Waffles, Women Are Like Spaghetti.
Greetings from central Florida and the lovely town of Mount Dora. Although we’re not snowed in like some parts of the country, we’ve had colder nights this week than we have during much of the winter. (I don’t want to inspire coveting, so we won’t mention how “low” our temperatures have dropped).
I have the privilege today of introducing you to experienced author and journalist Ginny McCabe. Ginny has lots to share, so let’s get started.
Welcome, Ginny! How did you get into writing?
From a young age, I knew I wanted to be a writer. I have spent much of my professional career in full-time positions in news, marketing and media relations with news organizations, in radio and publishing. I earned a journalism degree from Cincinnati Christian University and had some tremendous mentors, but I learned early on the value of being a go-getter and a disciplined, well-rounded writer.
In becoming a best-selling author and an award-winning journalist, it comes down to my faith, God’s hand on my life, the unconditional love and support of my family and friends mixed with hard work, talent, dedication and perseverance.
How many books do you have published? What are a few of your latest titles?
I have authored five books and collaborated on four additional titles. Secrets Young Women Keep (Thomas Nelson/Harper Collins), a CBA bestseller and an ECPA Silver Medallion winner, and Rich Chick (Amazon) are a few of the latest titles.
How did your first book come about?
Some Kind of Journey: On the Road with Audio Adrenaline (Standard Publishing) was the first book project I had the privilege of being a part of. It was an MTV Real World kind of an experience from a Christian worldview. A group of us—an editor, myself as an author/journalist and several photographers/videographers—went on a road trip with Audio Adrenaline. We also took a handful of college students from across the country—Chad, David, John, Lisa, Rachel, Scotia and Vicki—and talked about real-life issues like the church, dating and more, which are covered in the book. We went from a golf course in Columbus to the inner-city streets of Chicago and onstage in Minneapolis—and experienced a week of what’s it’s like to be in a popular Christian band.
The editor, Dale Reeves, knew I had experience writing about the arts, entertainment and music, so he asked me to be a part of it. A lot of book projects have come about as a result of relationships as well as my talent and level of experience. Dale was also my youth minister when I was a teenager. He introduced me to Christian artists like Keith Green and Michael W. Smith. Christian music has been instrumental in my faith journey, so this book is deeply meaningful to me on many levels.