The Excellence in Marketing Awards Entry Form will be live on August 1, 2021. Please plan to upload your entry between the dates of August 1- Sep 15, 2021. We look forward to seeing your successful efforts at marketing Christian books. The contest is open to both indie and traditional authors of fiction or nonfiction book-length works.
Though CAN members do receive a discount, entrants do not need to be CAN members to enter a marketing campaign in the awards.
New system for entries for 2021: Includes 3 steps.
Fill out the form here between Aug. 1 – Sep. 15, 2021. Click send so that the awards director is notified of your entry. That form with your contact and campaign entered will be matched to your payment.
Pay the fee based on your category and membership or non-membership status via Paypal.
Send an invitation link to your Google Drive to the contest director, Angela Breidenbach.
Instructions: Once you’ve filled out your entry form and paid, to complete your entry in the Excellence in Marketing Awards, you will need to upload your files to a Google Drive,
then email the awards director [awards (at) christianauthorsnetwork.com] with a link that allows those files to be downloaded for judging access.
Thank you to CAN member and contributor Michelle Medlock Adams for today’s edition of Fascinating Fridays!
I had just finished signing my latest children’s book at the Guideposts Booth at the largest Christian Book Show. To celebrate my signing, my mom and my sister took me to lunch at a beautiful restaurant in downtown Atlanta. As we studied the menu, I couldn’t help but notice a group of women sitting at a nearby table. You know why I noticed them? Because they were all staring at me.
I tried to ignore them, but their staring turned to pointing and whispering. I started feeling a little self-conscious. Just as the waitress brought our food, I watched as one of the ladies slowly walked toward our table.
“I’m sorry to interrupt,” she said, “but I just had to meet you. Your book literally changed my life.”
Who can enter: Traditional and independent authors are welcome to enter the CAN Marketing Excellence Awards. Multiple unique submissions within a category are accepted as well as entering both categories. However, no single submission may be entered across multiple categories. Each individual entry is counted as a single submission. You may enter as many times as you like. Each entry must be fully complete with payment per category to be eligible.
Cost per entry:$40 CAN Member/$80 non-member, paid via Paypal. Once you’ve submitted your entry, please proceed to the Paypal buttons to pay for your entry. Verify the name on your entry is the same as the name on your payment. Please note which category (or categories, if more than one) you are paying. We must be able to match your payment to your entry.
Who may not enter: Current contest director and the CAN board (who may need to judge).
Follow #CANMarketingAward on social media
Contest opens: August 1, 2021!
Last day of entry extended to: September 15, 2021.
Finalists announced in advance of the Excellence in Marketing Award Event.
Final Marketing in Excellence Awards presented in November (TBD pending travel restrictions, otherwise will be presented online.)
2 Categories—Fiction and Nonfiction:
Online Presentation: website, blog, newsletter, memes, social media and interactions.
Physical media: print materials such as postcards, posters, flyers, etc.
Broadcasting: television, radio, podcast, vlog, video, etc. Your entry may be a focused segment of a longer show or be the entire show. All must be specific to the author or their book, series, or brand via interview or themed presentation.
· 35% Engagement (real human interaction) · 35% Innovation (creativity) · 20% Investment (financial and time) · 10% ROI (Return on Investment)
Judges are independent and are not current CAN board or committee members or the conference director. Should an emergency occur, the CAN board may choose a replacement judge. All decisions are final.
Marketing campaign entries must focus on a book, book series, or brand.
The marketing campaign must have started between January 1, 2020 and July 30, 2021. (The campaign does not need to encompass the entire 18-month span, only begin within those dates to be eligible.)
Entrants will submit a description of the marketing campaign to include, but not limited to:
Goal of campaign with measurable outcomes. We are looking for results.
Calendar of campaign events.
Overview description of campaign expectation and results.
Links to campaign and/or promo videos/website/broadcast that represent well the full scale of marketing/promotion.
Meme(s) or meme campaign (submit as jpegs and include response numbers if you are cropping a screenshot.)
Bookmark (submit as pdf or jpeg).
Links to any online submissions must be included and be viewable at that link during competition judging.
We accept multiple submissions, as long as they are not the same campaign. Separate entry form and fee must be submitted for each unique entry.
Multiple unique submissions within a category are accepted. However, no single submission may be entered in multiple categories. Each individual entry is counted as a single submission. You may enter both categories. Each entry must be fully complete with payment per category to be eligible.
Any book/book series with multiple authors is eligible per the appropriate category. However, the award acts as a group award though a trophy or certificate and will be awarded to each individual representing the same award level.
Christian Authors Network board and contest director may, at their discretion, update the rules annually.
Depending on the number of entries, categories may be combined at the discretion of the Christian Authors Network board and contest director.
What makes an eligible campaign?
A marketing campaign is a marketing plan built for recognition and/or sales that integrates multi-faceted engaging, shareable, effective strategies to communicate the book, book series, or brand to readers, retailers, and/or librarians.
The CAN Marketing Excellence Awards recognize that each book, book series, and/or brand are individual. Submissions should portray the full scale of the marketing campaign. Eligible submissions could include, but are not limited to:
Website: WordPress, Blogger, etc. Stats independently verified by judges. Websites cannot be a static landing page, though a specialized landing page can be part of the media strategy in the campaign.
Newsletters: Authors must submit a pdf of the newsletter and/or series of newsletters that make up one marketing campaign.
Blogs: Blogs must be accessible through the author’s website. Judging will focus on the overall blog, not an individual blog post.
Social Media: Authors must submit jpgs of memes, screenshots of interaction with their audience, etc. that make up one marketing campaign. Interaction numbers should be visible as of the date of the screenshot. Do not cut them out of the cropped photo.
Physical media: Authors must submit pdfs of print materials: postcards, posters, flyers, etc., that make up one marketing campaign. Please be sure the images submitted are not blurry or pixelated.
Broadcast: Ongoing broadcast or single broadcast can be on any audio or audio/visual platform such as podcast/vlogcast, Facebook Live, Instagram TV, talk radio, iHeartRadio, YouTube, Vimeo, etc. It can also include audio and/or audio-visual media interviews of which the author must be the featured guest. If a broadcast is within a private group, judges must be able to access for the purpose of judging.
Other: Book tours, talks, etc. that make up one marketing campaign. Authors must submit pdfs, jpgs, etc. of events or other marketing campaign elements.
Additional options: Apps for smartphones and tablets created for the purpose of the campaign may also be submitted. CAN will need to utilize a generic login/password, if required for the app, so the judges can view without divulging their personal information in order to protect the anonymity and objectivity of the judging process.
Join us by watching this video of the CAN Crown Awards. Our winners share their success tips for book and brand marketing in the Christian publishing arena.
Great for readers to get to know these wonderful people and the books they write, authors to learn from successful marketing campaigns, and we all get to celebrate with them!
Congratulations to these winners:
Outstanding Broadcasting Gold: Susan Neal for her book series— The Healthy Living Series Silver: Bethany Jett and Michelle Medlock Adams for their book/brand—Platinum Faith Bronze: Dr. Craig von Buseck for his book — I Am Cyrus
Outstanding Web Presence: Gold: Carla Hoch for her brand— FightWrite.net Silver: Cynthia L. Simmons for her brand—Cynthia L. Simmons (clsimmons.com)
Outstanding Visual Media: Gold: Michelle Medlock Adams and Bethany Jett for their book—They Call Me Mom Silver Tie: Laine Craft for her book—Enjoy Today Own Tomorrow Silver Tie: Andrew Huff for his book—A Cross to Kill Bronze: Lynn Austin for her book—If I Were You Finalist with Distinction: Janice Hanna Thompson for her book launch of— Just Roll With It
FOR IMMEDIATE RELEASE: Congratulations to our CAN Crown Awards Finalists
November – 2019 The Christian Authors Network Crown Awards recognize, educate, and encourage excellence in marketing and promotion skills of all Christian authors. We are pleased to announce the CAN Crown Award finalists:
Adria Wilkins for promotion of her book The Joy Box Journal.
Dr. Saundra Dalton-Smith for promotion of her book Sacred Rest: Recover your life, renew your energy, restore your sanity.
Linda Goldfarb & Kelly Harris for promotion of their book Lovey Mouse Easter (double-finalist).
Linda Goldfarb & Kelly Harris for promotion of their book Lovey Mouse in The Night Before Christmas (double-finalist).
Susan Neal for her book 7 Steps to Get Off Sugar & Carbohydrates.
Carla Hoch for her Fight Write brand/web presence.
Michelle Medlock Adams & Bethany Jett for their book Platinum Faith (double-finalist).
Michelle Medlock Adams for her book Dinosaur Devotions (double-finalist).
Finalists receive a ticket to attend the CAN Crown Awards banquet, logos for websites/materials, and recognition via the Christian Authors Network. Winners (gold, silver, and bronze) will be awarded at the ICVM/CAN Conference Nov. 12-16, 2019 in Franklin, TN. The Crown Awards banquet includes an overview of each Gold winning campaign in three categories. Gold winners in each category receive promotion via the Christian Authors Network until the 2020 CAN Crown Awards, a trophy, and logo medallions for their websites/materials.
The Christian Authors Network is comprised of a large network of traditionally published authors who work together to grow the industry, their careers, and Christ. Learn more about the Christian Authors Network athttp://ChristianAuthorsNetwork.com.
The CAN Crown Awards Celebrate Excellence in Christian Media and Marketing by Authors.
Purpose of CAN Crown Awards: To recognize, educate, and encourage excellence in marketing and promotion skills of all Christian authors.
Why? One crucial career area for Christian authors is marketing. (I know, stop rolling your eyes. Marketing can be fun!) The problem is that an author now has to wear so many hats. So many hats that the marketing hat may cause the whole stack to tumble if you don’t know how to make and follow through with a marketing plan.
Yes, there’s a second problem. Marketing has been an elusive beast that’s been difficult to master. We’re building a bridge over that chasm of author OR marketer to help you become author entrepreneur. Being a professional author means you are a business owner. A business owner that needs marketing to reach readers, retailers, and librarians.
What if we had some excellent examples?
What if those examples could shine a light for other authors fumbling in the dark?
What if shining campaigns earned an award and even more promotion as part of that award?
Over the last few decades, the publishing industry has morphed into something completely unrecognizable. Authors have to be a Jack/Jill-of-all-trades from writing to design to marketing. Many authors self-publish while many are hybrids who do both traditional and indie arenas. The major need for any Christian author, regardless of publishing platform, is to learn and execute excellent marketing plans. The book of your heart can’t get into the hands of readers, retailers, or librarians without a great marketing plan. Though there’s some conference training, there hasn’t been a lot of examples of marketing campaigns that work. Campaigns may well be excellent, or not.
Who could know? There hasn’t been a recognition of those campaigns. Until now.
Introducing the inaugural #CANCrown Awards. The Christian Authors Network exists to help professional authors market their books. CAN is in the unique position in the industry to bring recognition to excellent marketing campaigns.
The benefit: Recognition nationally. Awards you can display on your website, book, book series, newsletter, social media, etc. Winning campaigns get more promotion via the CAN network of influence. Winners will be promoted in front of a large audience of publishing and film industry professionals during the Crown Awards during theICVM/CAN Conference.
What does that mean? Winning means that for the small entry fee, you’ll get a lot more promotion of your book, book series, or brand. You’ll be able to display your award forever. CAN will promote your winning entry through our channels and expand your reach. But, we’ll also be sure to recognize all finalists. Entering the #CANCrown Awards magnifies your marketing efforts. Feedback from judges will help all entrants gain insight into more effective marketing, may help tweak an ongoing plan, and encourages excellence in all we do as Christian authors.
With deep gratitude to our #CANCrown Awards Committee:Edie Melson, Karen Whiting, Dianne Barker, Linda Kozar. I had the distinct honor of working with these wonderful, wise, and thoughtful women in designing this opportunity for you, Christian authors, to help you get your books, book series, and brands into the hands of readers, retailers, and librarians. —Angela Breidenbach
Angela Breidenbach is the president of the Christian Authors Network, a bestselling author of 18 books, speaker, genealogist, and a techie enthusiast.
Hello, Beautiful! Finally Love Yourself Just as You Are
By Jeanette Levellie
Elk Lake Publishing, Inc. (March 29, 2019)
About the book:
Hello Beautiful is designed specifically for women who feel the familiar internal pressure to perform without the satisfaction of hearing “Well done.” We find it too easy to think and speak hurtful words about ourselves while building up other’s self-esteem. Hello Beautiful strives to point out those lies, and replace them with the Truth. Learn the secrets of seeing yourself through love’s viewpoint and shake off feelings of inadequacy. Finally find the courage to look in the mirror and say, “Hello, Beautiful!”
About the author:
Jeanette Levellie is an award-winning author and sought-after speaker who enjoys sharing her funny flaws and hard-earned lessons to encourage people from all walks of life. She’s published hundreds of newspaper columns, articles, greeting card verses, and poems. Jeanette is full of wisdom for discouraged and broken women. Hello Beautiful is her 5th book.
Great conferences are happening around the country! Maybe one of our authors are coming to city near you 🙂
Davalynn Spencer is speaking Feb. 27 at the University Men’s Club Valentine Banquet
in Canon City, Colorado, on the topic “Who Needs Romance?” Book signing follows
Discovering Your Ancestry
March 24, 2018 11 a.m.
Garden of Read’n Bookstore
2621 Brooks St, Missoula, MT 59801
Angela Breidenbach will present how to discover your ancestral stories, start the genealogical research, and how she uses her family stories and history in her novels so you can, too. All in-person attendees will receive gifts including a family tree diagram, a family group chart, and a choice of 1 of 3 genealogy classes from the National
Institute of Genealogical Studies to start you off right.
The Lassoed By Marriage Romance Collection
The Blue Ribbon Brides Collection
The Second Chance Brides Collection
The Captive Brides Collection
Registration has begun for the Moving from Broken to Beautiful® Women’s Retreat October 19–21 at the Springhill Suites Virginia Beach Oceanfront. All rooms are oceanfront, and so is the conference room. Great prices for the room and registration. Go to www.yvonneortega.com/store/
Also, Yvonne will have a TV interview on NiteLine on February 28 and one on Time for Hope on March 1, 2018. She hopes to see a lot of SC friends at that time.