Aloha from Karen, CAN treasurer

Karen1210

Twittering gave the world a fast way to communicate and also a new tool for marketing. Marketing with only a few words takes planning and focus.

 

I stopped logging onto twitter often because I often read dribble, such as someone telling me they are going to eat (unless it’s connected to a focus-such as how to make healthy choices or making a meal a girlfriend or family time) or hard sells that continue to talk about a specific product. Today logged on and found that since I reduced the people to follow I enjoy the posts more now.

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Hello and happy spring from Cat Hoort and Kregel Publications!

Question for you: have you found the jewels of Amazon?

I’m not talking about any lost treasure, rain forest, or river. I am, of course, referring to Amazon.com: the go-to online retailer that has made it easy for practically anyone anywhere to get our books. We know them as a retailer—a seller. But did you know they also market? Amazon offers several ways for you to interact with your readers—right there on your book’s product page. Here are a few “jewels” that are easy, accessible, and effective ways to market your book on Amazon:

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Ava Pennington

Author, Ava Pennington

Welcome to the third Thursday in May from Ava Pennington!

Have you ever seen an unattractive baby? Even if you think the baby is ugly, his parents would never agree. That baby is part of them. He carries their DNA. More than that, he carries their hopes and dreams for the future.

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Ava Pennington

Author, Ava Pennington

Hi, Ava Pennington here, with another installment in my marketing journey. It’s been seven months since One Year Alone with God: 366 Devotions on the Names of God was released by Revell, and each month I’ve described the activities I’ve engaged in to help market this book. Today, I’d like to speak about something we can all do to market our books…something we learned in kindergarten.

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Author, Jeanette Hanscome

Happy Thursday from Jeanette! Last month I was getting ready to head off to Mount Hermon, open to whatever God wanted to say or do. For the first time in fifteen+ years of attending this conference, I was not submitting or pitching anything. I’ll confess that I almost caved in a moment of fear and packed some old proposals just in case. What would I do with my time if I didn’t have editor appointments? What would I say when people asked about my writing? But I’m happy to say that I stuck with the plan to make this conference about what God and I both knew I needed—to be filled up. I’m so glad I obeyed!

I may not have made any connections with editors (other than one that I set up time with because I write for her on a regular basis and we’d been looking forward to finally meeting in person), gotten in-depth feedback on my manuscripts, or walked away with requests for proposals, but . . . I received much-needed spiritual refreshment.

I had precious time with friends, including a talk that started a healing process.

God lifted a fog that had been hovering in my brain for a year.

God calmed a fear regarding the future of my writing, and a struggle with creativity caused by the fog in my brain referred to above.

I attended workshops that I might have missed if I hadn’t let Him direct each choice.

I went home strengthened for a challenge that I didn’t know awaited me. But God knew.

In some ways it was more intense and emotional than any conference I have ever attended, because God was working on my heart more than my career. But it was intensity that I needed, and it was mixed with plenty of laughter, fun, hugs, moments when God allowed me to encourage others, unexpected gifts of just the right words, and sweet time with my Heavenly Father.

Sometimes God’s direction doesn’t make a lot of sense. What? Go to a writer’s conference and plan ahead of time NOT to pitch? Are you serious? But when we obey, we see Him do far more than we expected. And I truly believe that my writing will benefit greatly from doing this conference differently, because when we allow Him to search, heal, and refocus our hearts, everything in our lives changes for the better.

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