Christian Authors Network Christian Authors Network
Serving Traditionally Published Authors
Menu

Marketing Award

know more about us
  • Christian Authors Network > Marketing Award

CAN Excellence in Marketing

Christian Authors Network Presents
The fourth annual

CAN-Excellence-in-Marketing

CAN Excellence in Marketing Awards!

The awards celebrate excellence in Christian media and marketing by authors.

Purpose of the CAN Excellence in Marketing Awards: To recognize, educate, and encourage superior marketing and promotional skills of Christian authors.

BENEFITS OF ENTERING THE CONTEST: Each participant will receive feedback on their marketing campaign. Winners of the marketing awards will be announced to 400 Christian media, including several TV networks; press releases will be sent to Publishers Weekly and ECPA. 

The three first-place winners will win a publicity packet including a book announcement sent to 20,000 Christian readers, 1400 Christian retailers, and 400 book review bloggers. And they will be featured on a CAN blog tour and receive Celebrate Lit’s Social Media Building Giveaway Share Promo. Award trophies and certificates will be presented at at The Well Conference on April 22, 2023.

The top-place winner will receive a publicity package with Jones Literary public relations firm valued at $1495. This package includes a custom-built press kit, list of over 250 Christian media contacts from coast to coast, media training course, two hours of one-on-one consult/coaching, 365-day editorial calendar, copy of Jason Jones book on how to book media and build relationships, email scripts to help write the perfect pitches, and membership in a private Facebook group of publicists, publishing pros, and media!

Read what other authors are saying about the CAN Excellence in Marketing Award HERE.

 

Download a copy of the Excellence in Marketing Awards Rules PDF

(After opening the Google Doc, click File and Download to get the links in the file to work.)

Who can enter: Traditional and independent authors. Multiple unique submissions within a category are accepted. However, no single submission may be entered across multiple categories. For example, two different books written by one author may enter one category, but the same book cannot be entered into more than one category. Each individual entry is counted as a single submission. You may enter as many times as you like. Each entry must be fully complete with payment per category to be eligible. 

Cost per entry: $97 CAN and CIPA member/$117 non-member, paid via PayPal or check. 

Contest opens:  December 1, 2022 (for marketing performed in 2022)

Last day of entry:  February 1, 2023 

The CAN Excellence in Marketing Awards will be presented at The Well Conference on April 22, 2023. In March, finalist will be announced via Facebook Live on the CAN Facebook page. 

Three Award Categories for both Fiction and Non-fiction

  • Online Presentation: website, blog, newsletter, memes, social media and interactions.
  • Physical Media: print materials such as postcards, posters, flyers, etc.
  • Broadcasting: television, radio, podcast, vlog, video, speaking, book signings/events, etc. Your entry may be a focused segment of a longer show or be the entire show. All must be specific to the author or their book, series, or brand via interview or themed presentation.

Judging Components

  • 35% Engagement (real human interaction)
  • 35% Innovation (creativity)
  • 20% Investment (financial and time)
  • 10% Return on Investment

 

CAN judges include experts from the fields of business and publication.

Contest Rules

  1. Marketing campaign entries must focus on a book, book series, or brand.
  2. The marketing campaign must have started between January 1, 2022 and December 31, 2022. (The campaign does not need to encompass the entire 12 month span, but it should begin with in those dates to be eligible.)
  3. Entrants will submit a description of the marketing campaign to include, but not limited to:

– Goal of campaign with measurable outcomes. We are looking for results.
– Calendar of campaign events.
– Overview description of campaign expectation and results.
– Links to campaign and/or promo videos/website/broadcast that represent well the full scale of marketing/promotion.
– Meme(s) or meme campaign (submit as jpegs and include response numbers if you are cropping a screenshot).
– Bookmark (submit as PDF or JPG/JPEG).

  1. Links to any online submissions must be included and be viewable at that link during competition judging.
  2. We accept multiple submissions, as long as they are not the same campaign.
  3. A separate entry form and fee must be submitted for each unique entry.
  4. Multiple unique submissions within a category are accepted. However, no single submission may be entered in multiple categories. Each individual entry is counted as a single submission. You may enter both a fiction and nonfiction book in the same category. Each entry must be fully complete with payment to be eligible.
  5. Any book/book series with multiple authors is eligible per the appropriate category. However, there is only one award given for groups of two or more.
  6. Depending on the number of entries, categories may be combined at the discretion of the contest director.

What Makes an Eligible Marketing Campaign?

A eligible campaign is a marketing plan built for recognition and/or sales that integrates multi-faceted engaging, shareable, and effective strategies to communicate the book, book series, or brand to readers, retailers, and/or librarians.

The CAN Excellence in Marketing Awards recognize that each book, book series, and/or brand are individual. Submissions should portray the full scale of the marketing campaign. Eligible submissions could include, but are not limited to:

  1. Website: WordPress, Blogger, etc. Statistics independently verified by judges. Websites cannot be a static landing page, though a specialized landing page can be part of the media strategy in the campaign.
  2. Newsletters: Authors must submit a PDF of the newsletter and/or series of newsletters that make up one marketing campaign.
  3. Blogs: Blogs must be accessible through the author’s website. Judging will focus on the overall blog, not an individual blog post.
  4. Social Media: Authors must submit JPGs/JPEGs of memes, screenshots of interaction with their audience, etc., that make up one marketing campaign. Interaction numbers should be visible as of the date of the screenshot. Do not cut them out of the cropped photo.
  5. Physical media: Authors must submit PDFs of print materials: postcards, posters, flyers, etc., that make up one marketing campaign. Please be sure the images submitted are not blurry or pixelated.
  6. Broadcast: Ongoing broadcast or single broadcast can be on any audio or audio/visual platform such as podcast/vlogcast, Facebook Live, Instagram, TV, talk radio, iHeartRadio, YouTube, Vimeo, etc. It can also include audio and/or audio-visual media interviews of which the author must be the featured guest. If a broadcast is within a private group, judges must be able to access it for the purpose of judging. This can also include in-person speaking and book signings/events which leads to book sales.
  7. Other: Book tours, talks, etc., that make up one marketing campaign. Authors must submit PDFs, JPGs/JPEGs, etc., of events or other marketing campaign elements.
  8. Additional options: Apps for smartphones and tablets created for the purpose of the campaign may also be submitted. CAN will need to utilize a generic login/password, if required for the app, so the judges can view without divulging their personal information in order to protect the anonymity and objectivity of the judging process.

Awards Entry Dates
December 1, 2022—February 1, 2023
To Enter Click Here

Questions? Email Contact[at]christianauthorsnetwork.com

Previous Award Winners

2021 Excellence in Marketing Awards Winners

2020 CAN Crown Award Winners

2019 CAN Crown Award Winners

menu
  • Home Page
  • About
  • Join/Renew
  • Directory
  • Blog
  • Trade Shows
  • Community
  • Marketing Award
  • Retailers and Librarians
  • Contact
  • Login

Archives

  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • August 2013
  • July 2013
  • June 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009

Categories

  • Author Interviews
  • Book reviews
  • Devotional
  • Encouragement
  • General
  • Humor
  • In The News
  • Inspiration for Writers
  • Marketing
  • Ministry
  • New Releases
  • Speaking
  • Uncategorized
  • Video
  • Writing Business
  • Writing craft
  • Youtube

Our Social Accounts

Susan Neal RN, MBA, MHS is a Certified AWSA Writer Coach, author of seven healthy living books, and a self-published number one Amazon best seller. Let Susan show you how her experience and robust knowledge makes her an ideal coach for indie authors and small publishers.

Latest Posts
  • Book Review: The Dark Gue…
    February 4, 2023
  • Nancy Kay GraceA Chat with Author Nancy Kay Grac…
    February 2, 2023
  • CAN Members – Seen and Hear…
    January 27, 2023

Subscribe

    Social Accounts

    2022 Christian Authors Network

    • About
    • Blog
    • Privacy