Marketing Award

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CAN Excellence in Marketing

Christian Authors Network Presents…

Welcome to the 2022 Can Excellence in Marketing Awards!

The Marketing in Excellence Awards Celebrate Excellence in Christian Media and Marketing by Authors.

Purpose of CAN Excellence in Marketing Awards: To recognize, educate, and encourage excellence in marketing and promotional skills of Christian authors.

Read what other authors are saying about the CAN Excellence in Marketing Award HERE.

PLEASE READ ENTIRE PAGE BEFORE STARTING YOUR ENTRY FORM BELOW:

Download a copy of the Excellence in Christian Marketing Awards Rules PDF

Who can enter: Traditional and independent authors. Multiple unique submissions within a category are accepted. However, no single submission may be entered across multiple categories. For example, two different books written by one author may enter one category, but the same book cannot be entered into more than one category. Each individual entry is counted as a single submission. You may enter as many times as you like. Each entry must be fully complete with payment per category to be eligible.

Cost per entry: $77 CAN Member/$97 non-member, paid via Paypal. Once you’ve submitted your entry, please proceed to the Paypal buttons to pay for your entry. Verify the name on your entry is the same as the name on your payment. Please note which category (or categories, if more than one) you are paying. We must be able to match your payment to your entry.

Follow #CANMarketingAward on social media

Contest opens: January 1, 2023

Last day of entry extended to: March 15, 2023

Finalists announced in advance of the Excellence in Marketing Award Event.

Final Marketing in Excellence Awards presented in spring 2023 (TBD pending travel restrictions, otherwise will be presented online)

3 Award Categories for both Fiction and Non-fiction

Online Presentation: website, blog, newsletter, memes, social media and interactions.
Physical Media: print materials such as postcards, posters, flyers, etc.
Broadcasting: television, radio, podcast, vlog, video, etc. Your entry may be a focused segment of a longer show or be the entire show. All must be specific to the author or their book, series, or brand via interview or themed presentation.

Judging Components:

35% Engagement (real human interaction)
35% Innovation (creativity)
20% Investment (financial and time)
10% Return on Investment

CAN judges include experts from the fields of business and publication.

Contest Rules:

Marketing campaign entries must focus on a book, book series, or brand.
The marketing campaign must have started between January 1, 2022 and December 31, 2022. (The campaign does not need to encompass the entire 12 month span, but it should begin with in those dates to be eligible.)
Entrants will submit a description of the marketing campaign to include, but not limited to:

– Goal of campaign with measurable outcomes. We are looking for results.
– Calendar of campaign events.
– Overview description of campaign expectation and results.
– Links to campaign and/or promo videos/website/broadcast that represent well the full scale of marketing/promotion.
– Meme(s) or meme campaign (submit as jpegs and include response numbers if you are cropping a screenshot).
– Bookmark (submit as PDF or JPG/JPEG).

Links to any online submissions must be included and be viewable at that link during competition judging.
We accept multiple submissions, as long as they are not the same campaign.
Separate entry form and fee must be submitted for each unique entry.
Multiple unique submissions within a category are accepted. However, no single submission may be entered in multiple categories. Each individual entry is counted as a single submission. You may enter both a fiction and nonfiction book in the same category. Each entry must be fully complete with payment to be eligible.
Any book/book series with multiple authors is eligible per the appropriate category. However, the award acts as a group award though a trophy or certificate and will be awarded to each individual representing the same award level.
Depending on the number of entries, categories may be combined at the discretion of the contest director .

What Makes an Eligible Campaign?

A marketing campaign is a marketing plan built for recognition and/or sales that integrates multi-faceted engaging, shareable, effective strategies to communicate the book, book series, or brand to readers, retailers, and/or librarians.

The CAN Marketing Excellence Awards recognize that each book, book series, and/or brand are individual. Submissions should portray the full scale of the marketing campaign. Eligible submissions could include, but are not limited to:

Website: WordPress, Blogger, etc. Statistics independently verified by judges. Websites cannot be a static landing page, though a specialized landing page can be part of the media strategy in the campaign.
Newsletters: Authors must submit a PDF of the newsletter and/or series of newsletters that make up one marketing campaign.
Blogs: Blogs must be accessible through the author’s website. Judging will focus on the overall blog, not an individual blog post.
Social Media: Authors must submit JPGs/JPEGs of memes, screenshots of interaction with their audience, etc. that make up one marketing campaign. Interaction numbers should be visible as of the date of the screenshot. Do not cut them out of the cropped photo.
Physical media: Authors must submit PDFs of print materials: postcards, posters, flyers, etc., that make up one marketing campaign. Please be sure the images submitted are not blurry or pixelated.
Broadcast: Ongoing broadcast or single broadcast can be on any audio or audio/visual platform such as podcast/vlogcast, Facebook Live, Instagram TV, talk radio, iHeartRadio, YouTube, Vimeo, etc. It can also include audio and/or audio-visual media interviews of which the author must be the featured guest. If a broadcast is within a private group, judges must be able to access for the purpose of judging.
Other: Book tours, talks, etc. that make up one marketing campaign. Authors must submit PDFs, JPGs/JPEGs, etc. of events or other marketing campaign elements.
Additional options: Apps for smartphones and tablets created for the purpose of the campaign may also be submitted. CAN will need to utilize a generic login/password, if required for the app, so the judges can view without divulging their personal information in order to protect the anonymity and objectivity of the judging process.

2022 Awards Entry Dates:
January 1 — March 15, 2023
To Enter Click Here

Questions? Email awards[at]christianauthorsnetwork.com

Previous Award Winners

2021 Excellence in Marketing Awards Winners

2020 CAN Crown Award Winners

2019 CAN Crown Award Winners