Aloha from Karen Whiting

DSC_1716 copyCAN offers great benefits to readers and blessings to members. It’s B&BHomeFrontgood to follow CAN because we post about marketing that others can adapt. It’s also good to see what a group does to glean ideas for your own group.

Let’s chat about how to multiply efforts greatly through team efforts that benefits all the members and blesses others.

 

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Hi everyone!

Pamela Meyers here with another discussion on marketing your novel.

Recently, while in a Pam2011SmallChinFistdiscussion with a couple people from my
church, a woman asked me if I had a publicist. I replied that the publisher for my book releasing next spring has a publicist on staff that is available to me, but for my small press books, the marketing is pretty much up to me. At that point the man with us spoke up and recited the old adage, “To make money, you have to spend money.” I assured him I agreed, but with a very slim budget, most of the marketing has been up to me and I needed to be creative without a lot of expense. Then I added that I have a lot of input from my professional organizations as to how to go about marketing my books.

Later, as I reflected on that conversation, I stopped to thank God for providing me with CAN and those here who work so tirelessly to help its members get the word out about their books, and also for American Christian Fiction Writers (ACFW) to which I’ve belonged almost since its inception. Between these two organizations I have learned a ton about marketing, and yet feel I’ve barely scratched the surface.

One of the ways I want to push the publicity for my next book is to utilize Twitter more than I ever have. During the launch of Thyme for Love I sent out Twitter posts with links to where the book could be purchased, giveaways during my blog tour, and anything else related to the book, but I keep asking the question:  Can I do more?

My pastor recently reported that after posting a website link on Twitter for my church’s radio and on-line ministry website, the website received 34,000 hits in a 24-hour period. That started the wheels in my head spinning, and I began to wonder what else I could do to stir up peoples’ interest enough to go to Amazon to order my new book.

This month at CAN we are seeing first hand how a team of people can bring about positive results more effectively than just one person. I don’t have near the number of Twitter followers to generate 34,000 hits by myself, but we can help each other in this way by agreeing to publish the Twitter posts that are being gathered every week.

It takes more than saying “Buy my book by going to this link.” We need to think creatively about how to get people interested in learning more about our books. This can be done by starting out with a tease, or asking a question to which they have to go to the link to find the answer, or holding a give-away and getting people to your blog to sign up for the drawing. But there has to be even more we can be doing. I’m just now starting to noodle what else I might do so I’ll be ready when the release date gets closer.

Have any good ideas to share? Please leave a comment!

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Janet Perez Eckles

What happens when we get on that stage, ready to deliver a dynamic message, but way deep in our hearts issues of life weigh heavy?

What can we do when inspiring others is our task, but we’re the ones who need inspiration?

Recently, life was going fine, no glitches or major challenges. Then, without warning, no hint it would happen, it did.

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 Pic for website 2012                                         

Greetings! Maureen Pratt here with my latest CAN blog post about the craft of writing. Today, I thought I'd steer clear of the "big picture" – that is, the major aspects of writing that we so often focus on in our work – plot and character arcs, basic personal attributes, action points. Instead, I thought I'd "sweat the small stuff" and talk about the importance of seeking, seeing and writing about the "fine print," those details that can truly make a huge difference between a piece that is okay from one that is, "Oh! Hey! [That really strikes home/makes this a truly memorable book/article/essay]"

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Sundin #D70 ©2008 Linda Johnson Photography web (2)Greetings from Sarah Sundin! Today I have the honor of interviewing Debby Giusti, multi-published author of romantic suspense, her most recent series focusing on the military. Her latest, The Colonel’s Daughter, released just this month. Debby offers unique insight into the military mindset – not only is she a self-described “Army brat,” but she’s also an Army wife and an Army mom. That’s quite a heritage!

Debby, how did you get into writing? CAN Debby Giusti

Growing up, I loved to read and write, but I also loved science. My mother encouraged me to have a profession, so I majored in medical technology, and following graduation from The Ohio State University, I worked in the clinical laboratory.

I married an Army guy, and after our first child was born, I turned in my test tubes and Petri dishes to become a stay-at-home mom…although I didn’t really stay at home. I volunteered in my children’s schools, with the Red Cross, in my church, and in various organizations that helped young military wives transition into the Army way of life.

Early on, I published a few magazine articles and later wrote for medical publications. For over twelve years, I served on the editorial advisory board for Advance Magazine for Administrators of the Laboratory and wrote articles on emerging infectious diseases. Freelancing was reward, but I wanted to write full-length fiction and eventually sold to Love Inspired.

CAN Giusti BookHow many books do you have published?

My tenth book, The Colonel’s Daughter, is in bookstores this month. The General’s Secretary will be available in January. Both stories are part of my Military Investigations series that features heroes and heroines in the Army’s Criminal Investigation Division. The Officer’s Secret and The Captain’s Mission are still available in print and e-book.

As well as being an Army wife, I’m also an Army brat and Army mom, so writing a military series has been very satisfying. Because of my laboratory background, I enjoy medical stories as well and have used the information I researched for my magazine articles in my Magnolia Medical series, published by Love Inspired.

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