Liz Tolsma, beloved writer of WWII stories has a new podcast!
Tune into her new World War II Fiction Talk on your favorite podcast app or click the link to listen online.
Tune into her new World War II Fiction Talk on your favorite podcast app or click the link to listen online.
Linda Goldfarb is a bold communicator who’s frequently quoted by her readers, audiences, and clients that, “transparency transforms!” She’s an award-winning author, international speaker, certified personality consultant, professional actress, audiobook narrator, podcaster, and board-certified Christian life coach. When Linda’s relaxing, you’ll find her sipping frothed coffee on a comfy couch or photographing nature from odd angles while she and her hubby, Sam, play golf and hike their way across the USA.
Tell us about your award-winning book.
We, Kelly Harris and I, are blessed that two of our books won awards this year. Lovey Mouse in The Night Before Christmas and Lovey Mouse in An Easter Story intertwine common seasonal celebrations with biblical truth in a family friendly environment. These two early reader books share experiences from the life of Eliza Jean’s family and one of her favorite stuffed toys, Lovey Mouse. The pages are filled with beautiful illustrations, the words are easily understood, and the meaning of each story goes as spiritually deep as parents, grandparents or caregivers want to take them. One reviewer wrote, “This is the Christmas story that SHOULD be in every household.”
Each book includes additional craft and interaction helps for parents.
Written by Linda Goldfarb and Kelly Harris
What inspired you to write it?
Kelly and I wrote these books as an extension product of my coaching business. We discovered a need; parents struggle with talking about different celebrations with their kids. These books help parents share and explain the true meanings behind both seasonal celebrations to their children without sounding preachy or disconnected from life.
How would you describe this book to someone in a 30-second blurb?
The Lovey Mouse children’s books depict seasonal family celebrations intertwined with biblical truth to help parents explain the deeper meanings of each season in a child-friendly format.
What genre do you focus on and why?
These children’s books are actually offshoot products to equip parents. I write mostly nonfiction.
Tell us about how you developed your marketing campaign.
When the vision came to produce these books, the Christmas one first, our window of marketing opportunity was very small, so we pulled out all the stops. Social media is key of course.
My platform and Kelly’s target different audiences and that’s a great thing, so we used the small posts on both and asked others to share.
We started with teasers, getting our contacts excited about what was coming. Then with only a few weeks before Christmas, we changed our teasers posts to ones of urgency. Get yours today! Be the first to…, We can deliver! Buy in bulk and save! Many of our buyers bought more than one and recommended the book to organizations, who bought them in bulk. We also had local book signings and offered autographed copies online.
We used meme’s, FB lives, and broadcast email.
What worked best?
Prayer. I know it sounds cliché but for Kelly and me, we never take prayer lightly. God must be in it or we don’t do it.
As far as social media, I can’t say for sure, but we received a lot of attention and shares with our FB live reading of the book—that was a winner. Anytime you give your potential buyers a taste of the product and they like what they hear or see, it’s a good thing.
For our second book, we had a sponsor who covered all the production costs. He and his wife purchased the first book, several of them in fact, and they were more than happy to get behind the Easter project in a way that made it possible for us to give hundreds away as well as sell them.
Moving several thousand books in a short amount of time was certainly a God thing.
What would you do differently?
Ha, ha! Start a lot earlier in the process to begin with.
Though we consider our campaign a success, we would get more people on board as part of our launch team.
What are you continuing to do to market your book long term?
Since these are seasonal books, we are creating seasonal promotions and bundling them for a lower cost to consumer. We are also speaking and doing interviews.
What is the hardest part of marketing? Why?
Choosing your first step. There are so many options available. I think we can get hung up on which direction to go because we don’t want to waste time or monies in the process. It’s a good thing to be aware of, but it can also shut down momentum before it has a chance to start.
Choose a plan, no matter what it is and see it through to the end.
What’s the best part of marketing? Why?
I like the challenge of making the marketing more streamline. It also moves me out of my comfort zone a bit, as I prefer full control, but yeah, it’s not all about me—God’s way, will, and timing are always active in our marketing efforts. I think that’s what makes it the best part, His involvement.
What’s one unusual fact about your marketing?
Our books are season specific, which means you experience an off-season where sales will be low. But the flip side is, they never go out of date – win, win.
Do you have other books? We’d love to know. I have the LINKED Quick Guide to Personalities series coauthored with Linda Gilden, Loving the ME God Sees– a Bible study on relational transparency and The Art of the Interview: Before, During , and After Interview Strategies for Leaders, Speakers, and Writers.
What are you working on now? LINKED for Couples, book four in the series and a YA Fiction fantasy piece.
Adria Wilkins for promotion of her book The Joy Box Journal.
Dr. Saundra Dalton-Smith for promotion of her book Sacred Rest: Recover your life, renew your energy, restore your sanity.
Linda Goldfarb & Kelly Harris for promotion of their book Lovey Mouse Easter (double-finalist).
Linda Goldfarb & Kelly Harris for promotion of their book Lovey Mouse in The Night Before Christmas (double-finalist).
Susan Neal for her book 7 Steps to Get Off Sugar & Carbohydrates.
Carla Hoch for her Fight Write brand/web presence.
Michelle Medlock Adams & Bethany Jett for their book Platinum Faith (double-finalist).
Michelle Medlock Adams for her book Dinosaur Devotions (double-finalist).
Finalists receive a ticket to attend the CAN Crown Awards banquet, logos for websites/materials, and recognition via the Christian Authors Network. Winners (gold, silver, and bronze) will be awarded at the ICVM/CAN Conference Nov. 12-16, 2019 in Franklin, TN. The Crown Awards banquet includes an overview of each Gold winning campaign in three categories. Gold winners in each category receive promotion via the Christian Authors Network until the 2020 CAN Crown Awards, a trophy, and logo medallions for their websites/materials.
The Christian Authors Network is comprised of a large network of traditionally published authors who work together to grow the industry, their careers, and Christ. Learn more about the Christian Authors Network at http://ChristianAuthorsNetwork.com.
#CANCrown on social media
The CAN Crown Awards Celebrate Excellence in Christian Media and Marketing by Authors.
Purpose of CAN Crown Awards: To recognize, educate, and encourage excellence in marketing and promotion skills of all Christian authors.
Why? One crucial career area for Christian authors is marketing. (I know, stop rolling your eyes. Marketing can be fun!) The problem is that an author now has to wear so many hats. So many hats that the marketing hat may cause the whole stack to tumble if you don’t know how to make and follow through with a marketing plan.
Yes, there’s a second problem. Marketing has been an elusive beast that’s been difficult to master. We’re building a bridge over that chasm of author OR marketer to help you become author entrepreneur. Being a professional author means you are a business owner. A business owner that needs marketing to reach readers, retailers, and librarians.
What if we had some excellent examples?
What if those examples could shine a light for other authors fumbling in the dark?
What if shining campaigns earned an award and even more promotion as part of that award?
Over the last few decades, the publishing industry has morphed into something completely unrecognizable. Authors have to be a Jack/Jill-of-all-trades from writing to design to marketing. Many authors self-publish while many are hybrids who do both traditional and indie arenas. The major need for any Christian author, regardless of publishing platform, is to learn and execute excellent marketing plans. The book of your heart can’t get into the hands of readers, retailers, or librarians without a great marketing plan. Though there’s some conference training, there hasn’t been a lot of examples of marketing campaigns that work. Campaigns may well be excellent, or not.
Who could know? There hasn’t been a recognition of those campaigns. Until now.
Introducing the inaugural #CANCrown Awards. The Christian Authors Network exists to help professional authors market their books. CAN is in the unique position in the industry to bring recognition to excellent marketing campaigns.
The benefit: Recognition nationally. Awards you can display on your website, book, book series, newsletter, social media, etc. Winning campaigns get more promotion via the CAN network of influence. Winners will be promoted in front of a large audience of publishing and film industry professionals during the Crown Awards during the ICVM/CAN Conference.
What does that mean? Winning means that for the small entry fee, you’ll get a lot more promotion of your book, book series, or brand. You’ll be able to display your award forever. CAN will promote your winning entry through our channels and expand your reach. But, we’ll also be sure to recognize all finalists. Entering the #CANCrown Awards magnifies your marketing efforts. Feedback from judges will help all entrants gain insight into more effective marketing, may help tweak an ongoing plan, and encourages excellence in all we do as Christian authors.
Read the #CANCrown Award entry rules, then enter by Oct. 18, 2019 (contest closes at 11:59pm Pacific)
We’re honored to be featured on The Write Conversation Blog with an article about the awards.
We’re honored to be featured on Blue Ridge Mountains Christian Writers Conference Blog about the awards.
With deep gratitude to our #CANCrown Awards Committee: Edie Melson, Karen Whiting, Dianne Barker, Linda Kozar. I had the distinct honor of working with these wonderful, wise, and thoughtful women in designing this opportunity for you, Christian authors, to help you get your books, book series, and brands into the hands of readers, retailers, and librarians. —Angela Breidenbach
Angela Breidenbach is the president of the Christian Authors Network, a bestselling author of 18 books, speaker, genealogist, and a techie enthusiast.
Edie Melson announced that the Blue Ridge Christian Writers Conference is listed in The Write Life as one of the 31 best writing conferences in the world for authors, bloggers and freelancers.