PUGS Pointers #13

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Hi! I’m Kathy Ide. In addition to being a published author, I’m a full-time professional freelance editor. For CAN, I’m blogging about “PUGS”–Punctuation, Usage, Grammar, and Spelling…tips for writers based on the most common mistakes I see in the manuscripts I edit. Each blog post will have one tip for each of the four categories, as well as a reason it’s important for authors to “polish their PUGS.” (For more PUGS tips, check out my website, www.KathyIde.com, or get a copy of my book “Polishing the PUGS” (available through the website or at the conferences where I teach). If you’re interested in…

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E-Blasts That Hit the Target

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One great way to connect with potential buyers/readers is through the use of E-Blasts. The very name tells what this is and what it isn’t. E- means it is electronic so you must have your database in some kind of program that will allow you to send multiple emails. I use Constant Contact. Next, it is a blast meaning it is short, direct, and sent multiple time like a rapid-fire water gun. Okay, maybe not the best metaphor, but you get the idea. Below are a few more tips to help you use this great marketing tool.

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