Hi, everyone. I hope you all had a blessed Christmas and will enjoy a happy, healthy, productive and prosperous New Year. In September I wrote about marketing to libraries. I conducted an extensive campaign to public libraries over the summer months, marketing my books to more than 2,300 libraries. Since writing my September post I've begun to check back at the libraries I targeted to see the results. I'm about half way through my list, and so far I've found that libraries have purchased several hundred copies of my books since my campaign. And quite often I find that one or…
Category: Marketing
This is our archive pageMarketing Lessons from the World of Retail
Tracy (T.L.) Higley here, posting another marketing lesson I’ve learned from my years in online retail sales. As I mentioned in previous months, I’m currently in the midst of an experimental year, applying principles from my retail business to the marketing of my fiction. If you’ve missed earlier posts, and would like a better explanation of my background and what these posts are about, please see Principles #1 through #3 here. So, on to Principle #4… Repeated contact through social networks drives sales.
Marketing Lessons from the World of Retail
Hi all, Tracy (T.L.) Higley here, posting another marketing lesson I’ve learned from my years in online retail sales. As I mentioned last month, I’m currently in the midst of an experimental year, applying principles from my retail business to the marketing of my fiction. If you’ve missed earlier posts, and would like a better explanation of my background and what these posts are about, please see Principles #1 and #2 here. So, on to Principle #3… Repeated contact drives sales. In building our online retail business (you can see our product lines here if you’re interested), I have found…
Marketing Lessons from the World of Retail
Hi all, Tracy (T.L.) Higley here, posting another marketing lesson I’ve learned from my years in online retail sales. As I mentioned last month, I’m currently in the midst of an experimental year, applying principles from my retail business to the marketing of my fiction. If you missed last month’s post, and would like a better explanation of my background and what these posts are about, as well as Principle #1, you can find that post here. So on to Principle #2: Build a List. As promised, I’m going to continue to give you real numbers and stats…
Marketing to Libraries, by Sharon K. Souza
Hello, fellow CANners. This is my second year as a member of CAN, but I admit I've kept a low profile up till now. This is my first post on We CAN promote our books! I hope you find it helpful. Some months ago I attended a workshop by our own incredible Judy Gann about marketing to libraries. I'd heard Judy speak about this before, but the point was driven home last spring when I heard her share once again about what an untapped source our libraries are. I came home from that conference determined to complete my list and…
Marketing Lessons from the World of Retail
Hello all, T.L. (Tracy) Higley here, with my very first CAN blog post! I’ll be posting on the first Wednesday of every month, and for the next twelve months I’m inviting you on a journey, through an experimental year for me, and one that I hope will prove helpful for you as well. Before we get to the experiment, a bit of background: Currently, I am writing historical suspense for B&H Books. The third book in my Seven Wonders series, Guardian of the Flame, releases in a month. But as with most of you, I’m sure, the…
Tips from the Pros: Cheri Cowell + Creating Book Tours/Data bases
Aloha from Karen, I'm interviewing Cheri Cowell, a dear friend and someone who worked hard to create great sales for her first book. She planned her own tri-state book tour and build an incrdible database of churches. Welcome Cheri. Let's find out more about you and what you did to market your books.
