How to Send a Press Release

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Dear Fellow CANers: I’m Ann Byle, a CAN member from way back. I’m a freelance writer for The Grand Rapids Press in Grand Rapids, Mich., as well as other publications including Kyria.com and Publishers Weekly. Before turning freelance 13 years ago, I was the book review editor at The Press. I received many press releases then; as a freelancer I have often done stories based on hard copy or email press releases. There is a fine line between sending a press release too early and sending it too late. Too early and the assigning editor loses it in the pile…

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