CAN authors, retailers, and other groups are preparing for Christian Store Week. Check your local store to see if they will have special events during September 28-October 8 (it is really longer than a week).
Category: Marketing
This is our archive pagePower and Benefits of Groups in Marketing
Aloha from Karen Whiting CAN offers great benefits to readers and blessings to members. It’s good to follow CAN because we post about marketing that others can adapt. It’s also good to see what a group does to glean ideas for your own group. Let’s chat about how to multiply efforts greatly through team efforts that benefits all the members and blesses others.
Uping the Game With Social Media
Hi everyone! Pamela Meyers here with another discussion on marketing your novel. Recently, while in a discussion with a couple people from my church, a woman asked me if I had a publicist. I replied that the publisher for my book releasing next spring has a publicist on staff that is available to me, but for my small press books, the marketing is pretty much up to me. At that point the man with us spoke up and recited the old adage, “To make money, you have to spend money.” I assured him I agreed, but with a very slim…
E-Blasts That Hit the Target
One great way to connect with potential buyers/readers is through the use of E-Blasts. The very name tells what this is and what it isn’t. E- means it is electronic so you must have your database in some kind of program that will allow you to send multiple emails. I use Constant Contact. Next, it is a blast meaning it is short, direct, and sent multiple time like a rapid-fire water gun. Okay, maybe not the best metaphor, but you get the idea. Below are a few more tips to help you use this great marketing tool.
Marketing a debut novel
Hi everyone. Pamela Meyers here for my monthly column on what I’ve learned about marketing your debut novel. We’re almost to the end of July and with fall just around the corner, I can look forward to Love Will Find a Way, my second book in the On The Road to Love series, coming out November 2012—exactly one year after Thyme for Love made its debut appearance. Over the past several months, I’ve let the lazy, hazy, crazy days of summer lull me into a kind of laid-back stance as I’ve spent time researching historical information for a book series….
Promoting books through Articles
Articles tend to reach far more readers than books. That makes it important to write articles for magazines, especially ones that include author bios or links and mention the title of a book. The articles promote the books. I enjoy writing articles. I also help authors in CAN write for MTL (More to Life) magazine that’s published by the Munce Group (CAN partners with that group to reach out to independent Christian book stores).
Lights! Action! Camera! – Are You Ready for Prime Time?
Hi all, Pamela Meyers here and back with another installment on what I’ve learned while marketing my debut novel. When I received THE call about a year ago telling me I’d sold my first book, I knew right away I had a lot of work ahead of me. Not only did I expect deadlines for edits, but I also knew marketing would eat up some time. Over the past year I’ve learned a lot about marketing my novels, and I’m sharing what I’ve learned with you on the fourth Wednesday of each month. So far, I’ve covered the prep work…
Have a New Book Releasing? Let’s Party!
Hi everyone! Pamela Meyers here with my monthly post on marketing your books. Last month I described the inception of my debut novel, Thyme for Love, which released last November with OakTara Publishing. Along with describing how the idea for my story evolved, I also shared ways in which thoughts toward marketing the book materialized as the story took shape. As soon as I learned my release date of November 14, 2011, my thoughts went to how was I going to celebrate my debut novel and, at the same time, get the word out to people in my local area…
Maximizing Marketing When Speaking
Aloha from Karen Whiting. CAN treasurer I Love speaking to Moms, Women, Writers, and well, anyone who shares similar passions. I also find that there are many ways books get promoted when I speak, beyond the actual time I stand and talk. It starts the moment I get a speaking engagement with the meeting planner letting people know I’ll be coming and my posting the event to my website upcoming appearances. There are several ways to maximize the promotional possibilities.
My Journey to Publication & What I’ve Learned Along the Way
Hello from Pamela Meyers I’ve been asked to write a series of blogs about how my debut novel came to be and what was entailed in its ultimate publication last November. Especially how the conceptualization relates to marketing the book once it was published. Like a proud mama, I’m always pleased to talk about the birth of my baby. Isn’t that how we authors come to think of our stories, be it your very first novel, or your hundredth? What better combination is there than a good romance coupled with a who-done-it mystery written cozy style? At least to my point…
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