Hello, it’s Darlene Franklin (http://darlenefranklinwrites.com/) again! I enter the marketing arena with some fear and trembling, since I sit at the knees of people are masters of the craft, such as my publisher, Cindy Hickey. But I also know that I do more social media marketing than many other indie published authors. So . . .I share what I’ve learned by trial and error. Something is working right.
A popular and fun use of Facebook is a “party.” I’m not discussing how to hold the party today, but what next? How can you utilize the momentum from the party?
Communication is an important part of the uniqueness of humankind. The human drive to communicate through a variety of forms, formats and media is remarkable. In the garden of Eden, God tasked Adam with naming all the animals. That desire to name, to create, and to communicate is still one of the most essential human traits, lasting from infancy through adulthood.
Christians and Jews have long been known as people of “The Book.” Since the Bible is full of stories and Christians are called by Jesus to communicate the Good news, which He did through Parables, Christians are a storytelling people. In faithful obedience to this call, they tell the Good news through every conceivable medium and genre. Thus, the church invented modern drama with the Mediaeval Mystery Plays. And, since the beginning of the motion picture industry, Christians have used movies to communicate the gospel because movies and television programs are the most powerful, audio–visual storytelling media.
Story, image and effect
There are three elements of a movie or television program that help capture the attention of the audience: story, image and effect.
When I was the Director of the TV Center at City University of New York (CUNY), Brooklyn College, one of the professors, Jim Day, had been a founder of Children’s Television Workshop (CTW) that produced Sesame Street. CTW would test every program. In one segment, they wanted to show the difference between an internal skeleton and an external skeleton. The animation showed an ant while a voice over said that the ant had an external skeleton so it could not grow as big as an elephant, which had an internal skeleton. As the narrator spoke, the animated illustration showed the ant growing as big as an elephant and then exploding. When CTW tested the segment and asked the audience whether an ant could grow as big as an elephant, 90 percent of the audience said “yes, an ant can grow as big as an elephant,” because they had just seen it in the animated sequence, and the visual was much more powerful than the audio.
CTW also tested the extent to which each Sesame Street program would capture and hold the attention of the audience. CTW would show a program segment and have a distracter machine next to the TV set. (The distracter machine was merely some blinking lights.) Observers would watch the eyes of the audience to see when they looked away from the TV program and at the distracter machine. At that point, CTW would put in another effect, such as a cut, dissolves, pan, wipe, or animated sequence, that would hold the audience’s attention.
Golden Keyes Parsons here in Central Texas experiencing March going out like a lion, hoping April will come in like a lamb. Now that is what is known as a cliche’, and writers are to avoid them like the plague. Oops! Sometimes it is difficult to do.
My current nonfiction project is a book on writing that was solicited by a publisher. Since I have already been given a contract for the book, and I have a tight deadline, you may be surprised to hear that one of my earliest steps in the process is writing a proposal.What?
Hi. Winnie Griggs here, with the next installment in my posts about speaking engagements. To read previous installments, see the links at the bottom of this post.
Today we’re going to discuss creating an outline for your presentation. And remember, as I’ve mentioned in some of my previous posts, I’m a very strong type A personality so I tend to plan everything out to the nth degree. You can take this to whatever level of detail works for you.
Understanding the expectations surrounding you and your presentation is a key factor in pulling off a successful speaking engagement. There are two kinds of expectations you need to understand and manage – facilitator expectations and audience expectations.
Hi. Winnie Griggs here again with the next installment on my posts about speaking engagements. So far we’ve covered why you might want to book speaking engagements and dealing with those butterflies. Today we’re going to focus on selecting a topic, in other words, what do you talk about.
For those just testing the waters of speaking engagements, I would suggest you take stock of your personal skills and interests, and choose something you feel comfortable discussing.
Tracy (T.L.) Higley here, posting another marketing lesson I’ve learned from my years in online retail sales. As I’ve mentioned in previous months, I’m currently in the midst of an experimental year, applying principles from my retail business to the marketing of my fiction. If you’ve missed earlier posts, and would like a better explanation of my background and what these posts are about, please see Principles #1-#11 here.
So, on to Principle #12… The bottom line is that successful marketing is largely a mystery, and the very best marketing effort is to create a great product. OK, that’s a bit wordy for a principle, I know. And it might seem to fly in the face of my previous posts.
We’ve spent the past eleven months looking at the principles that I’ve learned over my years in retail marketing. They’re good and valid principles, I’m convinced. But now that our year together is drawing to a close, I must, in good conscience, add a caveat to all that has come before.
Hi from Gail Gaymer Martin at firstname.lastname@example.org While you read this, I am in Germany on tour singing with a Christian chorale. I love Germany so this is a special treat for me. And though I’m there, I didn’t want to leave out the next part of the Story Series which I’m providing for writers and readers alike.
Story is taking an idea and bringing it to life by transporting the reader from one world to another through the experiences of a character on a mission striving to reach a goal with a purpose. It captures the reader along with the characters so they can also experience the journey through the emotion, trials and joys of the main character they’ve grown to love. The next question is where to begin?