Getting Heard Above the Noise

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Take it from me. When researching the topic of marketing for fiction, it seems there are about as many “experts” out in cyberspace and our local bookstore as there are writers of fiction. Each one believes they have the formula for success. Yet, when you check their sales numbers on Amazon or CBD (if they are Christian-based), their sales are often not very good. What does that say to you and me? What it tells me is that selling books is a lot like creating a product. Some become household names, like Kleenex and Ford. Some were mistakes that found…

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Marketing Lessons from the World of Retail

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Tracy (T.L.) Higley here, posting another marketing lesson I’ve learned from my years in online retail sales. As I’ve mentioned in previous months, I’m currently in the midst of an experimental year, applying principles from my retail business to the marketing of my fiction. If you’ve missed earlier posts, and would like a better explanation of my background and what these posts are about, please see Principles #1-#6 here.   So, on to Principle #7… Good website design is critical.   Two subpoints to this principle:   1.   Content draws people and keeps them coming back. These days, the…

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