Jill Williamson on Creating an Author Website

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If you are a published (or an almost published) author, you must have a professional-looking website where readers can find out more about you and your books. Take a look at mine: www.jillwilliamson.com. It’s far from the best author website out there, but it’s free. And free is good. I made the whole thing with a WordPress blog. It was easy to do and there were a number of website templates to choose from. If and when I can afford to pay someone to make me an amazing website, I will. Until then, I have a site that I can…

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Marketing Lessons from the World of Retail

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Hi all,  Tracy (T.L.) Higley here, posting another marketing lesson I’ve learned from my years in online retail sales. As I mentioned last month, I’m currently in the midst of an experimental year, applying principles from my retail business to the marketing of my fiction. If you’ve missed earlier posts, and would like a better explanation of my background and what these posts are about, please see Principles #1 and #2 here. So, on to Principle #3…  Repeated contact drives sales. In building our online retail business (you can see our product lines here if you’re interested), I have found…

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