Categories
Writing Business

Tips From the Pros: Pamela S. Meyers

"DC_Spencer"Davalynn Spencer here from Colorado, pleased to introduce new author Pamela S. Meyers.

Welcome, Pamela. Tell us a little about your journey to becoming an author.

Although I’d always felt a need to write things down—I asked for and received a diary when I was eight—I never took the idea of writing for income seriously until my writing professor where I returned to college to get my degree encouraged me to do so. I started with articles but quickly gravitated to fiction. Then I joined ACFW, got connected to crit groups, and attended writers’ conferences, honing my craft and submitting along the way. And I got enough rejections to paper my bedroom. Finally, after what seemed a bazillion years, I got “the” call from my agent that my contemporary mystery romance, Thyme for Love, had sold. That was in spring 2011.

Categories
Marketing

What’s Your Marketing To-Do List for 2013?

"Pam-FaveHi all. Pamela S. Meyers here with another post on marketing your books. We are nearing the end of another year, and I’ve been thinking about what kind of New Year’s resolutions we authors can make as they relate to marketing.

Happy day after Christmas! If you’re not out shopping the bargains, now is the perfect time to put those marketing goals into place. What they might be depends on if you just had a book release, or have one coming up in the new year.

In my case, my Love Finds You in Lake Geneva, Wisconsin is releasing April 1, 2013, and Love Will Find a Way, the sequel to my debut novel, releases sometime in the next few months. April may seem far away, but I’ve learned the hard way, it’s never too late to lay the groundwork for a
successful marketing program for your book. I can and should be doing as much as possible ahead of April. Here’s my list so far:

1. Book a blog tour.

Many people love to host authors and their books on their blogs, and many bloggers are already booking for at least the first half of 2013. That has to be the first item on my marketing resolution list for 2013. When you book a visit, if at all possible, offer to do a giveaway of a free book. The possibility of winning a free book, always brings more visitors to the blog, and if they don’t win, chances are they will look for your story to purchase it."To

2.  Book personal appearances and signings. 

I already have booked the Geneva Lake Museum for a presentation and signing on April 27th, but there are other places I need to contact such as the local library and an upscale gift shop that has already shown interest in hosting a signing event for me. Try to think out of the box and come up with some unique places that might be willing to host an event for you.

3. Contact local news media.

Always look into the local paper where you story is set. People love to read books set in places they know. I’ll be contacting the
editor of the paper to arrange for an interview. Since Lake Geneva is my hometown I’ll have somewhat more interest than usual, but I haven’t lived there in many years and a lot of people who live there now don’t know me at all. The more that read about my book prior to my event at the museum, the better opportunity I’ll have for a turnout and for sales. Also, if the location has a local radio station, contact them to arrange for an interview. But don’t stop with local media. Internet radio is fast becoming as popular as broadcast radio. Check into what programs are looking for authors to interview on the air.

4.  Order promotional items.

Now is the time to order bookmarks, postcards, and other items such as pens, sticky notes, or whatever clever items that could tie into your storyline. In my case, since my main characters work for the local weekly newspaper, I might look for something related to their profession, or something that promotes the town.

That’s the start of my marketing to-do list for 2013. I have a feeling more will be added as I think of them. Can you help me out and remind me of anything I may have forgotten?

Happy New Year Everyone!!!!

 

 

 

 

 

Categories
Marketing

Marketing a debut novel

Hi everyone. Pamela MePam2011SmallChinFistyers here for my monthly column on what I’ve learned about marketing your debut novel.

We’re almost to the end of July and with fall just around the corner, I can look forward to Love Will Find a Way, my second book in the On The Road to Love series, coming out November 2012—exactly one year after Thyme for Love made its debut appearance.

Over the past several months, I’ve let the lazy, hazy, crazy days of summer lull me into a kind of laid-back stance as I’ve spent time researching historical information for a book series. I’m still in the midst of all that, but time is flying and I need to develop an action plan prior to Love Will Find a Way releasing.

Here’s my to-do list so far:

  1. Target the people who read Thyme for Love with reminders about my characters and the storyline. For many it’s been quite a few months since they read the story, and their memories are probably a bit faded. I will be writing some blogs about my characters and talking about what happened in Thyme for Love while hinting of things to come in Love Will Find a Way.
  2. Because April, my heroine, is a chef, I’ve already posted pictures of recipes I’ve was trying out for the second book, and I’ll be doing more of that and posting pix of the steps in each recipe. I won’t post the same recipes I included with the manuscript, but other ones April prepares in the story.
  3. Since I’ve been in the Lake Geneva area a lot this summer doing research for the historical series idea I plan to pitch at the ACFW conference, I’m going to start sending a pic or two on Twitter of spots mentioned in TFL  while I’m there. Even though the story takes place in a fictional town, it is near Lake Geneva and my characters go there often.
  4. Even though I have only recently turned in the manuscript and have not yet received the edits, nor has the book cover been designed, my friend who developed the TFL book trailer has begun preliminary work on the trailer for LWFW. I purchased photos from several online stock photo companies such as www.istockphoto.com and www.shutterstock.com when I was unable to find those I needed in my personal collection or at the free-use site at www.morguefile.com. I also roughed up a script to be incorporated into the trailer. We won’t get down to the nitty gritty of actually putting the trailer together until the manuscript is approved and I know the storyline will stay as is. Then we’ll have it ready to go when the cover art is finalized.
  5. I recently noticed there is a cooking school in Lake Geneva, not far from a small bookstore. What a great place to possibly hold an event when the book comes out. I’ve added stopping in there for a chat with the chef and hopefully working out some kind of creative event there.
  6. My current book has been available on Kindle for a long time, but I want to ask my editor about having either a reduced price offering, or even a free offering, for a specified timeframe in the weeks just prior to the second book releasing. Everything I’ve read indicates that these types of promotions help book sales.
  7. During October I plan to set up a blog tour for November and December, and will be putting into practice some of the things I learned during last year’s tour.

In future columns I will share how this action plan plays out, so keep tuned!Chix Breast Crimini Spinach

Now back to that historical research I’m doing. Hmmmm. Where was I? Oh yeah. In 1871 the first train from Chicago arrived in Lake Geneva.

 

Categories
Marketing Writing Business

To Tour Or Not To Tour

How to Make Your Blog Tours More Successful

Headshot-Small An author recently asked me (Cat Hoort), “do blog tours really work?” I sat silent for a moment, wondering how to react.

I could be shocked: “What do you MEAN? Of course they work!”

I could be ambivalent: “Meh. Sometimes they do. Sometimes they don’t.”

I could be doubtful: “Not really. But we can keep our fingers crossed.”

I could be enthusiastic: “Absolutely! All the time. Every time!”

So which one is it?