Organizing Your Facebook Contacts

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Hi all! I’m Cat Hoort. I hope you are all enjoying a sunny spring! Recently, I wrote a post about the difference between a Facebook page and a Facebook profile. The key difference between the two is purpose: the purpose of a profile is to communicate with friends/family whereas the purpose of a page is to promote your product to fans. If you’re like me, you probably started with a profile and (over time) have realized that the profile has been used for both business and personal endeavors. As a result, your personal contacts and your business contacts are all…

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Friend or Fan? (There Are No Foes Here)

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Understanding the Difference Between a Facebook Profile and Page Hello from Cat Hoort. I was just visiting the Kregel Publications Facebook Page and found an interesting question from an author: I’m finally joining Facebook, but I need some advice. HOW should I be using Facebook? This is actually a very common question. I first congratulated the author on asking the right question. He didn’t ask SHOULD I be using Facebook? (he knew the answer to that was “yes”); instead he asked: HOW should I be using Facebook?

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Out With the Old and In With the… Old

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How to Reinvent Your Merchandising Postcards, bookmarks, business cards and flyers have all been consistent elements in book promotion for several years. Together they make a standard part of a publisher’s marketing plan and an asset to an author’s promotion toolbox. And yet, they are just so… old. Marketing is about creating a splash and catching someone’s attention. More than that, our industry requires marketing campaigns to build relationships with readers. Merchandising pieces have traditionally offered a take-away that not only catch attention but also give the reader something to look at later to remind them of a book’s title,…

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