To Tour Or Not To Tour

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How to Make Your Blog Tours More Successful An author recently asked me (Cat Hoort), “do blog tours really work?” I sat silent for a moment, wondering how to react. I could be shocked: “What do you MEAN? Of course they work!” I could be ambivalent: “Meh. Sometimes they do. Sometimes they don’t.” I could be doubtful: “Not really. But we can keep our fingers crossed.” I could be enthusiastic: “Absolutely! All the time. Every time!” So which one is it?

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