Writing Business

Identifying Your North Star

books-cowell_Marketing Tips From Cheri Cowell

The Star of Bethlehem, sometimes referred to as the Christmas North Star, revealed the birth of Jesus. The star appears only in the Gospel of Matthew, where astrologers from the east are led to the Christ child. As writers we, too, have a North Star–perhaps several North Stars–that lead us on our journey. Christmas is a perfect time to examine our various North Stars and reaffirm our dependency on our True North Star..


Dealing with Overwhelm


The 21st century with all of its technological discoveries has engendered a new disorder called Overwhelm. Grammatically speaking, “overwhelm” is a verb, not a noun.  But the case is strong for making it a noun as well.