Headshot-Small Hey all,

Greetings from Cat and Kregel Publications! When I came to work this morning, I was planning on writing this post about a completely different topic. But when I sat down at my desk, I did what every marketing manager does when she first arrives in the office—I opened my email. In hindsight, that probably wasn’t the best thing to do because I spent the next hour answering queries from ad reps, questions from coworkers, and quandaries from authors. One email in particular took me by surprise.

Written by a first-time author, the email was only a few sentences in length. Short. To the point. I like that. She was asking for advice on how to get her book into the hands of people who could help promote it. Influencers, I thought. Impressive. Since we only just finalized the title of her book and haven’t even finished designing a cover, I was impressed that the author was already thinking about a post-release promotion. It was the last sentence, however, that really caught my attention:

“Would you be willing to give me your thoughts on my list of endorfluencers.”

Her what now?

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