A note from Carol McAdams Moore Last month, I wrote about Six Tips for Planning a Book Signing.  Today, I want  to share one of the major benefits of a book signing — the opportunity to interact with readers. For Christian authors, among other things this is a chance to share the testimony of your book. The words marketing and testimony may not seem to go together at first. Marketing might be defined as promoting and selling something, in this case a book. We need to consider why a potential reader would consider reading any given book. The story…

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