This is a hard to swallow quote for those of us who write and sell words. But it was someone just like us who, allegedly, first uttered this now timeless catchy phrase. In 1927, newspaper journalist Fred R. Barnard, shared this quote to express the need for a photo to accompany important articles and ads. And the principle has never been more vital than in today’s digitally cluttered cyberspace. I asked one friend of mine, author, Linda Goldfarb, if I could share a few of her personality-packed photos to give all of us authors, speakers, bookstore owners, a fresh way…
Tag: marketing
This is our archive pageHow to Pitch Articles to Editors, Part Two
by Sarah Hamaker, reluctant marketer Last month, we talked about basic query don’ts. This month, we’ll tackle basic query dos. We’ll wrap up in September with the anatomy of a query letter.
Tips from the Pros: Kathy Howard
Greetings from Sarah Sundin in California! Today I have the privilege of interviewing acclaimed Bible study teacher Kathy Howard. Kathy is a popular speaker and has penned many Bible study books. Her website also contains a wealth of Bible study aids and plans. Kathy, how many books do you have published? What are a few of your latest titles? Lavish Grace, my seventh book, will be released by New Hope Publishers on August 1. The two previous books, Unshakeable Faith and Embraced by Holiness are also Bible studies.
It Takes a Network!
Marketing in today’s world takes a team—a well- oiled machine of wisdom– or at least a circle of friends committed to share each other’s PR and “street team” nuggets so everyone moves their ministry and business forward. This year at ICRS (International Christian Retail Show) the CAN Author Bootcamp was just that– a WEALTH OF WISDOM!~ ! In a wonderful “meeting of the minds” CBA (Christian Bookstore Association, CAN and Harvest House Publishers sponsored a very informative morning. I had the joy of kicking off the morning with a keynote on 7 Simple Skills to Success in Publishing where I…
How to Pitch Articles to Editors, Part One
by Sarah Hamaker, reluctant marketer Last month, we talked about how to find outlets for your articles. Today’s topic is how to pitch those articles to editors in a query. In our fast-paced world, writers often have only less than a minute in which to make a good impression on editors, producers and publishers. That’s why every writer should hone a fantastic query or pitch for each piece of work, whether it’s an article, a book, or a radio or TV segment.
Marketing: Face-to-face
Linda J. White here, writing from my shady back deck in Somerville, Virginia. I just got back from the Eastern Shore, where I had book signings at two independent bookstores at the beach–just one of my face-to-face marketing techniques.
Free Author Boot Camp Event Jun 26 in Cincinnati
Are you a published author living in, near, or visiting the Cincinnati area June 26th, 2016? This free event, offered by the Christian Booksellers Association in partnership with the Christian Authors Network, offers a career track for building up our published authors during the UNITE 2016 event in Cincinnati, Ohio. If you need career help, inspiration, networking, and quality teaching to move forward then you’ll love this event. Register at the door. Click the article link below for more information. We look forward to pouring our experience and heart for the published author into your career. See you soon in…
Move Your Fans to Action
Marketing Ideas From Cheri Cowell Did you know that 70% of website/blog readers want to be invited to participate? That means for Christian authors they want to join hands with you in ministry. So how do you do that in a way that is warm, inviting, and not self-promotional? Here are a few ideas to help you move your fans to action. .
How to Pick Article Topics
By Sarah Hamaker, reluctant marketer Last month, we talked about how writing articles can be a fantastic marketing tool and platform booster. Today, we’ll tackle how to figure out what to write about for both fiction and nonfiction authors.
Your best bet … for marketing
Hi, I’m Linda J. White writing from Somerville, Virginia, where the cherry trees and Bradford pears are in full bloom, blowing blossoms everywhere and proclaiming the beauty of God’s creation. As writers, we, too long to bloom, to create, to proclaim his name to the four corners of the world. We write our hearts out, and then, well, how do we tell the world about it?
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