Tips from the Pros: Anne Greene

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Greetings from (this week) sunny central Florida. While we rejoice that our temperatures have now climbed back into the 80s, we also realize many of you are hoping yours will soon reach double digits. As I post, I’m praying God will send some of this area’s warmth to the less-than-sunny climes. But no matter what the weather where you live, you’ll enjoy today’s interview with novelist Anne Greene. Not only does she spell her name the right way (all L.M. Montgomery fans know about "Anne with an e"), but she has some interesting experiences and ideas to share as well….

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Getting Your Publisher on Your Marketing Team

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  I’ve heard for so long “Don’t expect your publisher to really help market your book” and “My publisher did zip to sell the book,” but that has not been my experience.  I have found they will team with you and get behind your ideas. Few create complete campaigns but it’s amazing what they’ll do if you are open and creative.  

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Out With the Old and In With the… Old

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How to Reinvent Your Merchandising Postcards, bookmarks, business cards and flyers have all been consistent elements in book promotion for several years. Together they make a standard part of a publisher’s marketing plan and an asset to an author’s promotion toolbox. And yet, they are just so… old. Marketing is about creating a splash and catching someone’s attention. More than that, our industry requires marketing campaigns to build relationships with readers. Merchandising pieces have traditionally offered a take-away that not only catch attention but also give the reader something to look at later to remind them of a book’s title,…

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