Tracy (T.L.) Higley here, posting another marketing lesson I’ve learned from my years in online retail sales. As I’ve mentioned in previous months, I’m currently in the midst of an experimental year, applying principles from my retail business to the marketing of my fiction. If you’ve missed earlier posts, and would like a better explanation of my background and what these posts are about, please see Principles #1-#10 here.   So, on to Principle #11… Track your ROI – rigorously.   In case you’re not familiar with the term “ROI” – it’s a marketing term for “Return on Investment.”…

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