Hi all! I’m Cat Hoort. I hope you are all enjoying a sunny spring! Recently, I wrote a post about the difference between a Facebook page and a Facebook profile. The key difference between the two is purpose: the purpose of a profile is to communicate with friends/family whereas the purpose of a page is to promote your product to fans. If you’re like me, you probably started with a profile and (over time) have realized that the profile has been used for both business and personal endeavors. As a result, your personal contacts and your business contacts are all…
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This is our archive pageLittle Things Mean A Lot
Hi, all – Ava Pennington here. Happy New Year, everyone! New year, new calendar. I love the potential of a brand new calendar, don’t you? All those pristine pages with their empty little boxes…well, they started out pristine when I unwrapped the cellophane. But they’re filling up quickly! As I look back on the past year, I had so many thoughts about how to market my book. I had planned certain tasks for six months before publication, three months before, the month before, the week of…you get the idea. Unfortunately, the calendar got away from me, and many of those…
