A Note from Carol McAdams Moore Have you ever noticed the QR (quick response) codes that come on grocery advertisements? Using a smart phone, the reader can quickly scan the code which takes him to sale information online. The same kind of codes can be valuable marketing tools for authors, retailers, and event planners. Using a smart phone, the reader can quickly scan the code which takes him to the online location of information – such as a website or blog. Recently, I attended a writers conference on a college campus. A staff member from the college taped a paper with…

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