E-Blasts That Hit the Target

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One great way to connect with potential buyers/readers is through the use of E-Blasts. The very name tells what this is and what it isn’t. E- means it is electronic so you must have your database in some kind of program that will allow you to send multiple emails. I use Constant Contact. Next, it is a blast meaning it is short, direct, and sent multiple time like a rapid-fire water gun. Okay, maybe not the best metaphor, but you get the idea. Below are a few more tips to help you use this great marketing tool.

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