Twitter-pated

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Aloha from Karen, CAN treasurer Twittering gave the world a fast way to communicate and also a new tool for marketing. Marketing with only a few words takes planning and focus.   I stopped logging onto twitter often because I often read dribble, such as someone telling me they are going to eat (unless it’s connected to a focus-such as how to make healthy choices or making a meal a girlfriend or family time) or hard sells that continue to talk about a specific product. Today logged on and found that since I reduced the people to follow I enjoy…

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The Jewels of Amazon

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Hello and happy spring from Cat Hoort and Kregel Publications! Question for you: have you found the jewels of Amazon? I’m not talking about any lost treasure, rain forest, or river. I am, of course, referring to Amazon.com: the go-to online retailer that has made it easy for practically anyone anywhere to get our books. We know them as a retailer—a seller. But did you know they also market? Amazon offers several ways for you to interact with your readers—right there on your book’s product page. Here are a few “jewels” that are easy, accessible, and effective ways to market…

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Handling Rejection

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Welcome to the third Thursday in May from Ava Pennington! Have you ever seen an unattractive baby? Even if you think the baby is ugly, his parents would never agree. That baby is part of them. He carries their DNA. More than that, he carries their hopes and dreams for the future.

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Grateful Marketing

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Hi, Ava Pennington here, with another installment in my marketing journey. It’s been seven months since One Year Alone with God: 366 Devotions on the Names of God was released by Revell, and each month I’ve described the activities I’ve engaged in to help market this book. Today, I’d like to speak about something we can all do to market our books…something we learned in kindergarten.

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So Glad I Obeyed

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Happy Thursday from Jeanette! Last month I was getting ready to head off to Mount Hermon, open to whatever God wanted to say or do. For the first time in fifteen+ years of attending this conference, I was not submitting or pitching anything. I’ll confess that I almost caved in a moment of fear and packed some old proposals just in case. What would I do with my time if I didn’t have editor appointments? What would I say when people asked about my writing? But I’m happy to say that I stuck with the plan to make this conference…

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