Time for a Website Makeover

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Marketing Ideas From Cheri Cowell I did it all wrong. When I first became an author I was told I needed a website, and back then there were not very many options. So I spent a lot of money I had no business spending, got myself into a terrible contract, and ended up with a website that did not benefit me or my readers. Since then I’ve learned a lot and today I help writers with this process through our Marketing Coaching service. Here are a few keys from that service to help you avoid my biggest mistakes. .

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How Effective Is Your Author Website?

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Greetings from Jackie! One of the most effective ways to communicate with your readers is through your author/speaker website. How can you make your site better? Your author website is your online “storefront.” It represents you and your writing to your readers. It gives you credibility. It builds your brand. It gives you the opportunity to showcase your books—and sell them. In addition to social media, your website is a place to connect and build community. Jane Friedman, a media industry expert, calls the author website “the No. 1 calling card for a digital-age author.”  Today, there are many options for…

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