Hi everyone! This is Darlene Franklin (http://darlenefranklinwrites.com/) in my first ever Marketing post for CAN.
Do you ever wonder how to inspire interest in an older title? One that I’ve used with some success is finding unusual holidays. Of course we can use major, federal or Hallmark holidays, but for almost every book you can find a matching holiday. Consider the holidays between now and Christmas:
- MacIntosh Apple Day (Oct 3): Perfect for An Apple for Christmas, since the hero owns an apple orchard and is named “Mac”Intosh Cortland
- German American Day (Oct 6): Works for my three books featuring German American heroes: Lone Star Trail, A Ranger’s Trail, Love’s Glory
- Clergy Appreciation Day (October 12): Great for my stories with pastors as heroes: Miss Bliss and the Bear and Jacob’s Christmas Dream
- Chocolate-covered Anything Day (Dec 12) and National Chocolate Day (Dec 24) both fit my story about a chocolatier, My Candy Valentine