Writing Business

E-mail Newsletters

Cheri Cowell
Cheri Cowell

Author, speaker, and sidewalk theologian, Cheri Cowell, is passionate about discipleship and challenging the body of Christ to holiness of heart and life. As the author of four books: Parables and Word Pictures in the Following God Bible study series (AMG), Direction: Discernment for the Decisions of Your Life (Beacon Hill), Living the Story: Reaching Outside the Church Walls (EABooks Publishing), and her newest release from Zondervan, 365 Days for Peace, Cheri’s love of story and the Holy Word shines through.

E-mail newsletters are now listed as the most effective way of reaching a fan base. Yet most authors don’t do this. Here are a few steps to get you going in this important marketing step.

  1. Begin collecting contacts even before you have a book. You must ask people if they want to join your newsletter or it is considered spam. They can sign up at events, provide their business cards in a fishbowl, and/or you can have a place on your website for people to sign up.