From Written Word to Spoken Word Tips by author and speaker Cheri Cowell One of the most frequent questions asked of me at writer’s conferences is “If I speak on my book and tell them everything that is in there, why would they then buy the book?” When I first began writing and speaking, I was fearful of the same thing. However, I quickly learned three valuable lessons. 1. Lesson One: Don’t Speak on Your Book- Speak on a Topic for Your Target Audience You’ve seen it on television, the “expert” author who’s every other word is, “In my book…”…

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