Tis the Season to Give

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Cheri Cowell here: Christmas is the season of giving, and as people who carry Christmas all year, let’s talk about how we can be giving people all year—and how giving makes good marketing sense. It may be the best way to make money. Sounds crazy, I know, but read through these ideas and see if any stir your imagination and your heart. Then give them a try. You’ll find the biblical principle of giving works even in marketing—because what we offer can have an eternal impact. Begin by thinking of the kinds of things you can create. Tips sheets, short…

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