Risk to Reach

, by

  In this ever changing world, it is easy to want to sit back and watch others sink or swim. Have you ever been with a group and you all want to do something that appears fun, exciting, thrilling—like jumping off a rock ledge into a lake on a hot summer day? There is a moment when everyone dares everyone else to “go first”. Finally, the bravest (or maybe just the craziest) runs and jumps in! Often new options of social media feel this way. There was a time when Youtube, Vimeo, LinkedIN, Facebook, GooglePlus, Twitter, Instagram, Pinterest or Periscope…

Read More

More About Marketing to Libraries

, by

Hi, everyone. I hope you all had a blessed Christmas and will enjoy a happy, healthy, productive and prosperous New Year. In September I wrote about marketing to libraries. I conducted an extensive campaign to public libraries over the summer months, marketing my books to more than 2,300 libraries. Since writing my September post I've begun to check back at the libraries I targeted to see the results. I'm about half way through my list, and so far I've found that libraries have purchased several hundred copies of my books since my campaign. And quite often I find that one or…

Read More