Marketing Ideas From Cheri Cowell

Cheri Cowell

Niche marketing is identifying and reaching out directly to groups of potential readers. It’s also about finding an angle in your book that is unique and attractive to a smaller market than the broad market of some books. So the question is–is your book a good candidate for niche marketing and if so how do you use this to your advantage?

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Tracy (T.L.) Higley here, posting another marketing lesson I’ve learned from my years in online retail sales. As I’ve mentioned in previous months, I’m currently in the midst of an experimental year, applying principles from my retail business to the marketing of my fiction. If you’ve missed earlier posts, and would like a better explanation of my background and what these posts are about, please see Principles #1-#7 here.

 

So, on to Principle #8… Find a niche for your books.

 

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