Marketing Writing craft

In Marketing, One Cut Leads to a Paste Somewhere

A few scenarios might have seemed frustrating, but easily turned to fodder for marketing

  • My editor had me find and use a quote daily for a devotional and then changed it to scriptures
  • I did tons of research for each day’s devotion for a historic nonfiction (Stories of Faith and Courage From the Home Front) and had folders of excess info
  • Another editor cut content and had me add other content
365 Devotions for Hope by Karen Whiting
365 Devotions for Hope by Karen Whiting

I realized each time that I had plenty of material for social networking.

  • I had a whole database of historic dates I blogged about.
  • I had quotes on my book’s focus I’ll be using soon (when the book releases)
  • I had other related content to post for the book with the pulled content

So, yes, one cut becomes a paste later.

You can prepare for some of this.

  • When I do research and know I’ll only use a fraction of it, I start a file and a spreadsheet of what I can use later in marketing. Sometimes I even write posts ahead while the material is fresh in my mind.
  • I make a new folder of material I edit out or the editor pulls out. I review that folder when I work on marketing. There’s a lot I can use and other that prompts ideas for posts.

Where content’s king in marketing we don’t have excess. We simply have new marketing material.







Writing Business

Using Research More Effectively

"DayCheri Cowell here:

Using Research More Effectively

Lately I've been doing a lot of research. I'm writing a historical fiction novel set in the 1830's, a series of blog posts on a current controversial subject, and a series of articles on women of the Bible. Here are a few tips I've learned to keep myself organized, and few things I plan to do with that research to capitalize on the effort. If you are doing research these tips may save you time and increase your productivity.

First, for each project in which research will be involved I created a new file on my computer where I'd save my Work In Progress and within it I labeled another file "research." Then within that file I created several new folders for pictures, articles, and links. As I did my research I was able to quickly save the image, article, or link to the appropriate folder.

Before saving I always copy and paste the URL to the bottom of the document so I know where I clipped that info. There are programs you can use that do this for you such as Evernote's Web Clipper

I also have a wonderful tool called the IRIS Pen that allows me to use the scanner pen on printed books to copy to my computer, which is great when doing library research.

So, why would I do all of this recording if I am simply writing an article or chapter in my book. Wouldn't I just save it to my desktop and blow it away once the article or chapter is written? No. I want to use that material and time invested to create new material. For instance, in my novel I use the research but I am planning ahead to blog posts and articles on beauty treatments used in the 1800's, the cholera outbreak in NY, the building of the railroads in the northeast. In my research on the women of the Bible I'm writing the blog articles, but I am planning to use my research to create a book and a Bible study so what doesn't make it into my blog posts will be used.

Bottom line: create a plan to save and organize your research and then plan now for how you might repurpose that time and research in new and creative ways.

Check out my Pinterest site – follow me and I'll follow you:

Writing craft

Research For Contemporary Fiction IIIA

"Gail Hi from Gail Gaymer Martin at www,   Weeks seem to fly by and I’m late sending the third part of Research for Contemporary Fiction.

Thought it might seem contemporary fiction is not as complex to research as historical, it is still important and can take much time, depending on the plots of the novel. While historical elements are not significant in most cases when researching contemporary, setting location can still require time-consuming research, as well researching details of the story such as medical information, how to do specific things in the plot, and so much more.

Writing Business Writing craft

Friends and Experts

Ava Pennington
Author, Ava Pennington

Hi, all! Ava Pennington checking in from sunny Florida. They say the life of a writer is lonely. That’s true in some ways, but the advent of the Internet has connected us in ways we never imagined. It has also made research easier than ever. However, easier is not always better.

We’ve all heard the warnings about verifying the accuracy of our sources. Certain websites have more credibility than others. Just because something is on the Internet doesn’t make it true.

Writing craft

Craft of Nonfiction Storytelling

Kern_web shot Jan here, writing about nonfiction writing craft on this fine Friday in January of the new decade.

Let’s talk about the craft of storytelling in nonfiction. Fiction writers naturally spend much focused time developing the craft of story. Nonfiction writers quickly discover this is essential for their writing as well.

It is very possible that a section of story excerpted from its larger context could be told so well that a hearer or reader would need to guess if it’s nonfiction or fiction. Is it a true account told by a storyteller who has skillfully woven the facts through a creative use of fiction techniques? Or is it fiction written with such factual, researched detail that it seems real?

For this post, we’ll look specifically at the story crafted as nonfiction. What are some of the ways we can build stronger storytelling technique into our nonfiction—whether essay, article, or book?