Marketing Writing craft

In Marketing, One Cut Leads to a Paste Somewhere

A few scenarios might have seemed frustrating, but easily turned to fodder for marketing

  • My editor had me find and use a quote daily for a devotional and then changed it to scriptures
  • I did tons of research for each day’s devotion for a historic nonfiction (Stories of Faith and Courage From the Home Front) and had folders of excess info
  • Another editor cut content and had me add other content
365 Devotions for Hope by Karen Whiting
365 Devotions for Hope by Karen Whiting

I realized each time that I had plenty of material for social networking.

  • I had a whole database of historic dates I blogged about.
  • I had quotes on my book’s focus I’ll be using soon (when the book releases)
  • I had other related content to post for the book with the pulled content

So, yes, one cut becomes a paste later.

You can prepare for some of this.

  • When I do research and know I’ll only use a fraction of it, I start a file and a spreadsheet of what I can use later in marketing. Sometimes I even write posts ahead while the material is fresh in my mind.
  • I make a new folder of material I edit out or the editor pulls out. I review that folder when I work on marketing. There’s a lot I can use and other that prompts ideas for posts.

Where content’s king in marketing we don’t have excess. We simply have new marketing material.