In Marketing, One Cut Leads to a Paste Somewhere

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A few scenarios might have seemed frustrating, but easily turned to fodder for marketing My editor had me find and use a quote daily for a devotional and then changed it to scriptures I did tons of research for each day’s devotion for a historic nonfiction (Stories of Faith and Courage From the Home Front) and had folders of excess info Another editor cut content and had me add other content I realized each time that I had plenty of material for social networking. I had a whole database of historic dates I blogged about. I had quotes on my…

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