Tips from the Pros: Tracy Higley

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Greetings from Sarah Sundin in California! Today I have the joy of interviewing historical novelist Tracy Higley. I met Tracy several years ago at Mount Hermon Christian Writers Conference, when we were both hoping to be published. Tracy has made quite a mark with her novels set in ancient times – from Egypt to Pompeii, from Babylon to Petra – and she has travel videos on her website from her research trips! Tracy, how many books do you have published? What are a few of your latest titles? Thirteen books published, including recent titles The Incense Road trilogy (Star of…

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Tips from the Pros: Tracy Higley

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An end-of October hello from Marti Pieper in beautiful Mount Dora, Florida, where the advent of fall means temperatures have dipped to a chilly fifty-five degrees (yeah, I know). Today, I have the privilege of sharing with you the marketing and publicity expertise of multi-published author Tracy Higley. I know you'll enjoy her insights as much as I have.  Tracy, how did you get into writing?   I've been writing since I was a little girl–short stories, newspaper articles, poems, plays, and fiction. I got serious about publishing about thirteen years ago and decided to write a novel and try to…

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Garden Of Madness by Tracy Higley – A New Release

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Garden Of Madness by Tracy Higley The Untold Story of King Nebuchadnezzar’s Daughter. For seven years the Babylonian princess Tiamat has waited for the mad king Nebuchadnezzar to return to his family and to his kingdom. Driven from his throne to live as a beast, he prowls his luxurious Hanging Gardens, secreted away from the world. Since her treaty marriage at a young age, Tia has lived an indulgent palace life. But when her husband dies and a nobleman is found murdered in the palace, Tia must discover who is responsible for the macabre death, even if her own newfound…

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Marketing Lessons from the World of Retail

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  Tracy (T.L.) Higley here, posting another marketing lesson I’ve learned from my years in online retail sales. As I’ve mentioned in previous months, I’m currently in the midst of an experimental year, applying principles from my retail business to the marketing of my fiction. If you’ve missed earlier posts, and would like a better explanation of my background and what these posts are about, please see Principles #1-#11 here. So, on to Principle #12… The bottom line is that successful marketing is largely a mystery, and the very best marketing effort is to create a great product. OK, that’s…

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Marketing Lessons from the World of Retail

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  Tracy (T.L.) Higley here, posting another marketing lesson I’ve learned from my years in online retail sales. As I’ve mentioned in previous months, I’m currently in the midst of an experimental year, applying principles from my retail business to the marketing of my fiction. If you’ve missed earlier posts, and would like a better explanation of my background and what these posts are about, please see Principles #1-#10 here.   So, on to Principle #11… Track your ROI – rigorously.   In case you’re not familiar with the term “ROI” – it’s a marketing term for “Return on Investment.”…

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Marketing Lessons from the World of Retail

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  Tracy (T.L.) Higley here, posting another marketing lesson I’ve learned from my years in online retail sales. As I’ve mentioned in previous months, I’m currently in the midst of an experimental year, applying principles from my retail business to the marketing of my fiction. If you’ve missed earlier posts, and would like a better explanation of my background and what these posts are about, please see Principles #1-#9 here.   So, on to Principle #10… Give yourself a reality check.   Writing is hard. Making money at writing is even harder. There is considerable discussion and debate these days…

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Marketing Lessons from the World of Retail

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Tracy (T.L.) Higley here, posting another marketing lesson I’ve learned from my years in online retail sales. As I’ve mentioned in previous months, I’m currently in the midst of an experimental year, applying principles from my retail business to the marketing of my fiction. If you’ve missed earlier posts, and would like a better explanation of my background and what these posts are about, please see Principles #1-#8 here.   So, on to Principle #9… Pay attention to the bigger “customers.”   Allow me to share an example from my retail business…   In my online craft supply business, most…

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Marketing Lessons from the World of Retail

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Tracy (T.L.) Higley here, posting another marketing lesson I’ve learned from my years in online retail sales. As I’ve mentioned in previous months, I’m currently in the midst of an experimental year, applying principles from my retail business to the marketing of my fiction. If you’ve missed earlier posts, and would like a better explanation of my background and what these posts are about, please see Principles #1-#7 here.   So, on to Principle #8… Find a niche for your books.  

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Marketing Lessons from the World of Retail

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Tracy (T.L.) Higley here, posting another marketing lesson I’ve learned from my years in online retail sales. As I’ve mentioned in previous months, I’m currently in the midst of an experimental year, applying principles from my retail business to the marketing of my fiction. If you’ve missed earlier posts, and would like a better explanation of my background and what these posts are about, please see Principles #1-#6 here.   So, on to Principle #7… Good website design is critical.   Two subpoints to this principle:   1.   Content draws people and keeps them coming back. These days, the…

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Marketing Lessons from the World of Retail

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Tracy (T.L.) Higley here, posting another marketing lesson I’ve learned from my years in online retail sales. As I’ve mentioned in previous months, I’m currently in the midst of an experimental year, applying principles from my retail business to the marketing of my fiction. If you’ve missed earlier posts, and would like a better explanation of my background and what these posts are about, please see Principles #1-#5 here.   So, on to Principle #6… Learn how to use email effectively.   Did you know that there are basic principles that, when followed, will greatly increase the chances that your…

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